- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.38 | -4.8 | -2.06 | 0.22 | -12.0 | -12.0 | 0.11 | 0.0 | 10.0 | 0 | 0 | 0 | 9.24 | -7.56 | -10.15 | 4.62 | 5.04 | 12.31 | 0.00 | 0 | 0 | 272 | 0.0 | 0 |
24Q2 (19) | 2.5 | -9.42 | 5.04 | 0.25 | -7.41 | -10.71 | 0.11 | 10.0 | 10.0 | 0 | 0 | 0 | 10.00 | 2.22 | -15.0 | 4.40 | 21.44 | 4.72 | 0.00 | 0 | 0 | 272 | 0.0 | 0 |
24Q1 (18) | 2.76 | -8.31 | 40.82 | 0.27 | -6.9 | 3.85 | 0.1 | -23.08 | 11.11 | 0 | 0 | 0 | 9.78 | 1.54 | -26.25 | 3.62 | -16.11 | -21.1 | 0.00 | 0 | 0 | 272 | 0.0 | 0 |
23Q4 (17) | 3.01 | 23.87 | 79.17 | 0.29 | 16.0 | 38.1 | 0.13 | 30.0 | 44.44 | 0 | 0 | 0 | 9.63 | -6.35 | -22.92 | 4.32 | 4.95 | -19.38 | 0.00 | 0 | 0 | 272 | 0 | 0 |
23Q3 (16) | 2.43 | 2.1 | 76.09 | 0.25 | -10.71 | 66.67 | 0.1 | 0.0 | 0.0 | 0 | 0 | 0 | 10.29 | -12.55 | -5.35 | 4.12 | -2.06 | -43.21 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 2.38 | 21.43 | 110.62 | 0.28 | 7.69 | 115.38 | 0.1 | 11.11 | 11.11 | 0 | 0 | 0 | 11.76 | -11.31 | 2.26 | 4.20 | -8.5 | -47.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 1.96 | 16.67 | 53.12 | 0.26 | 23.81 | 85.71 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0 | 13.27 | 6.12 | 21.28 | 4.59 | -14.29 | -34.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 1.68 | 21.74 | 26.32 | 0.21 | 40.0 | 40.0 | 0.09 | -10.0 | -10.0 | 0 | 0 | 0 | 12.50 | 15.0 | 10.83 | 5.36 | -26.07 | -28.75 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 1.38 | 22.12 | 64.29 | 0.15 | 15.38 | 36.36 | 0.1 | 11.11 | 11.11 | 0 | 0 | 0 | 10.87 | -5.52 | -17.0 | 7.25 | -9.02 | -32.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 1.13 | -11.72 | 52.7 | 0.13 | -7.14 | 8.33 | 0.09 | 0.0 | -10.0 | 0 | 0 | 0 | 11.50 | 5.18 | -29.06 | 7.96 | 13.27 | -41.06 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 1.28 | -3.76 | 28.0 | 0.14 | -6.67 | -6.67 | 0.09 | -10.0 | -10.0 | 0 | 0 | 0 | 10.94 | -3.02 | -27.08 | 7.03 | -6.48 | -29.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 1.33 | 58.33 | 14.66 | 0.15 | 36.36 | -6.25 | 0.1 | 11.11 | -9.09 | 0 | 0 | 0 | 11.28 | -13.88 | -18.23 | 7.52 | -29.82 | -20.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.84 | 13.51 | -21.5 | 0.11 | -8.33 | -35.29 | 0.09 | -10.0 | -25.0 | 0 | 0 | 0 | 13.10 | -19.25 | -17.58 | 10.71 | -20.71 | -4.46 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.74 | -26.0 | 51.02 | 0.12 | -20.0 | -7.69 | 0.1 | 0.0 | -23.08 | 0 | 0 | 0 | 16.22 | 8.11 | -38.88 | 13.51 | 35.14 | -49.06 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 1.0 | -13.79 | -40.83 | 0.15 | -6.25 | -21.05 | 0.1 | -9.09 | -16.67 | 0 | 0 | 0 | 15.00 | 8.75 | 33.42 | 10.00 | 5.45 | 40.83 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 1.16 | 8.41 | -65.06 | 0.16 | -5.88 | -46.67 | 0.11 | -8.33 | -26.67 | 0 | 0 | 0 | 13.79 | -13.18 | 52.64 | 9.48 | -15.45 | 109.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 1.07 | 118.37 | 0.0 | 0.17 | 30.77 | 0.0 | 0.12 | -7.69 | 0.0 | 0 | 0 | 0.0 | 15.89 | -40.12 | 0.0 | 11.21 | -57.73 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.49 | -71.01 | 0.0 | 0.13 | -31.58 | 0.0 | 0.13 | 8.33 | 0.0 | 0 | 0 | 0.0 | 26.53 | 135.98 | 0.0 | 26.53 | 273.64 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 1.69 | -49.1 | 0.0 | 0.19 | -36.67 | 0.0 | 0.12 | -20.0 | 0.0 | 0 | 0 | 0.0 | 11.24 | 24.42 | 0.0 | 7.10 | 57.16 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 3.32 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 9.04 | 0.0 | 0.0 | 4.52 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 9.78 | 79.12 | 1.09 | 75.81 | 0.41 | 10.81 | 0 | 0 | 11.15 | -1.85 | 4.19 | -38.14 | 0.00 | 0 | 272 | 0 |
2022 (9) | 5.46 | 39.29 | 0.62 | 16.98 | 0.37 | -5.13 | 0 | 0 | 11.36 | -16.01 | 6.78 | -31.89 | 0.00 | 0 | 0 | 0 |
2021 (8) | 3.92 | -11.11 | 0.53 | -19.7 | 0.39 | -20.41 | 0 | 0 | 13.52 | -9.66 | 9.95 | -10.46 | 0.00 | 0 | 0 | 0 |
2020 (7) | 4.41 | -63.82 | 0.66 | -46.34 | 0.49 | -30.99 | 0 | 0 | 14.97 | 48.32 | 11.11 | 90.77 | 0.00 | 0 | 0 | 0 |
2019 (6) | 12.19 | 4.91 | 1.23 | 9.82 | 0.71 | 4.41 | 0 | 0 | 10.09 | 4.69 | 5.82 | -0.47 | 0.00 | 0 | 0 | 0 |
2018 (5) | 11.62 | 6.02 | 1.12 | 28.74 | 0.68 | 19.3 | 0 | 0 | 9.64 | 21.42 | 5.85 | 12.52 | 0.00 | 0 | 0 | 0 |
2017 (4) | 10.96 | 43.46 | 0.87 | 112.2 | 0.57 | -41.24 | 0 | 0 | 7.94 | 47.92 | 5.20 | -59.04 | 0.00 | 0 | 169 | 0.0 |
2016 (3) | 7.64 | 138.75 | 0.41 | 57.69 | 0.97 | 46.97 | 0 | 0 | 5.37 | -33.95 | 12.70 | -38.44 | 0.00 | 0 | 169 | 0.0 |
2015 (2) | 3.2 | 611.11 | 0.26 | 0 | 0.66 | 247.37 | 0 | 0 | 8.12 | 0 | 20.62 | -51.15 | 0.00 | 0 | 169 | 0.0 |
2014 (1) | 0.45 | -85.53 | 0 | 0 | 0.19 | -57.78 | 0 | 0 | 0.00 | 0 | 42.22 | 0 | 0.00 | 0 | 169 | 0.0 |