玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.38-4.8-2.060.22-12.0-12.00.110.010.00009.24-7.56-10.154.625.0412.310.00002720.00
24Q2 (19)2.5-9.425.040.25-7.41-10.710.1110.010.000010.002.22-15.04.4021.444.720.00002720.00
24Q1 (18)2.76-8.3140.820.27-6.93.850.1-23.0811.110009.781.54-26.253.62-16.11-21.10.00002720.00
23Q4 (17)3.0123.8779.170.2916.038.10.1330.044.440009.63-6.35-22.924.324.95-19.380.000027200
23Q3 (16)2.432.176.090.25-10.7166.670.10.00.000010.29-12.55-5.354.12-2.06-43.210.0000000
23Q2 (15)2.3821.43110.620.287.69115.380.111.1111.1100011.76-11.312.264.20-8.5-47.250.0000000
23Q1 (14)1.9616.6753.120.2623.8185.710.090.00.000013.276.1221.284.59-14.29-34.690.0000000
22Q4 (13)1.6821.7426.320.2140.040.00.09-10.0-10.000012.5015.010.835.36-26.07-28.750.0000000
22Q3 (12)1.3822.1264.290.1515.3836.360.111.1111.1100010.87-5.52-17.07.25-9.02-32.370.0000000
22Q2 (11)1.13-11.7252.70.13-7.148.330.090.0-10.000011.505.18-29.067.9613.27-41.060.0000000
22Q1 (10)1.28-3.7628.00.14-6.67-6.670.09-10.0-10.000010.94-3.02-27.087.03-6.48-29.690.0000000
21Q4 (9)1.3358.3314.660.1536.36-6.250.111.11-9.0900011.28-13.88-18.237.52-29.82-20.710.0000000
21Q3 (8)0.8413.51-21.50.11-8.33-35.290.09-10.0-25.000013.10-19.25-17.5810.71-20.71-4.460.0000000
21Q2 (7)0.74-26.051.020.12-20.0-7.690.10.0-23.0800016.228.11-38.8813.5135.14-49.060.0000000
21Q1 (6)1.0-13.79-40.830.15-6.25-21.050.1-9.09-16.6700015.008.7533.4210.005.4540.830.0000000
20Q4 (5)1.168.41-65.060.16-5.88-46.670.11-8.33-26.6700013.79-13.1852.649.48-15.45109.890.0000000
20Q3 (4)1.07118.370.00.1730.770.00.12-7.690.0000.015.89-40.120.011.21-57.730.00.0000.0000.0
20Q2 (3)0.49-71.010.00.13-31.580.00.138.330.0000.026.53135.980.026.53273.640.00.0000.0000.0
20Q1 (2)1.69-49.10.00.19-36.670.00.12-20.00.0000.011.2424.420.07.1057.160.00.0000.0000.0
19Q4 (1)3.320.00.00.30.00.00.150.00.000.00.09.040.00.04.520.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)9.7879.121.0975.810.4110.810011.15-1.854.19-38.140.0002720
2022 (9)5.4639.290.6216.980.37-5.130011.36-16.016.78-31.890.00000
2021 (8)3.92-11.110.53-19.70.39-20.410013.52-9.669.95-10.460.00000
2020 (7)4.41-63.820.66-46.340.49-30.990014.9748.3211.1190.770.00000
2019 (6)12.194.911.239.820.714.410010.094.695.82-0.470.00000
2018 (5)11.626.021.1228.740.6819.3009.6421.425.8512.520.00000
2017 (4)10.9643.460.87112.20.57-41.24007.9447.925.20-59.040.0001690.0
2016 (3)7.64138.750.4157.690.9746.97005.37-33.9512.70-38.440.0001690.0
2015 (2)3.2611.110.2600.66247.37008.12020.62-51.150.0001690.0
2014 (1)0.45-85.53000.19-57.78000.00042.2200.0001690.0

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