- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q3 (20) | 4.75 | 22.74 | 45.71 | 0.13 | 30.0 | 30.0 | 0.5 | 38.89 | 38.89 | 0 | 0 | 0 | 2.74 | 5.92 | -10.78 | 10.53 | 13.16 | -4.68 | 0.00 | 0 | 0 | 300 | 0.0 | -2.6 |
23Q2 (19) | 3.87 | 16.92 | -8.73 | 0.1 | -23.08 | -28.57 | 0.36 | -2.7 | 9.09 | 0 | 0 | 0 | 2.58 | -34.21 | -21.74 | 9.30 | -16.78 | 19.52 | 0.00 | 0 | 0 | 300 | 0.0 | -2.6 |
23Q1 (18) | 3.31 | 2.16 | -15.78 | 0.13 | -7.14 | 30.0 | 0.37 | -11.9 | 12.12 | 0 | 0 | 0 | 3.93 | -9.11 | 54.35 | 11.18 | -13.77 | 33.12 | 0.00 | 0 | 0 | 300 | 0.0 | -2.6 |
22Q4 (17) | 3.24 | -0.61 | -6.09 | 0.14 | 40.0 | 40.0 | 0.42 | 16.67 | 44.83 | 0 | 0 | 0 | 4.32 | 40.86 | 49.07 | 12.96 | 17.39 | 54.21 | 0.00 | 0 | 0 | 300 | -2.6 | -2.6 |
22Q3 (16) | 3.26 | -23.11 | -2.4 | 0.1 | -28.57 | 11.11 | 0.36 | 9.09 | 16.13 | 0 | 0 | 0 | 3.07 | -7.1 | 13.84 | 11.04 | 41.89 | 18.98 | 0.00 | 0 | 0 | 308 | 0.0 | 0.98 |
22Q2 (15) | 4.24 | 7.89 | -5.36 | 0.14 | 40.0 | 40.0 | 0.33 | 0.0 | 3.12 | 0 | 0 | 0 | 3.30 | 29.76 | 47.92 | 7.78 | -7.31 | 8.96 | 0.00 | 0 | 0 | 308 | 0.0 | 0.98 |
22Q1 (14) | 3.93 | 13.91 | -5.98 | 0.1 | 0.0 | 25.0 | 0.33 | 13.79 | 3.12 | 0 | 0 | 0 | 2.54 | -12.21 | 32.95 | 8.40 | -0.11 | 9.69 | 0.00 | 0 | 0 | 308 | 0.0 | 0.98 |
21Q4 (13) | 3.45 | 3.29 | 8.15 | 0.1 | 11.11 | 11.11 | 0.29 | -6.45 | -12.12 | 0 | 0 | 0 | 2.90 | 7.57 | 2.74 | 8.41 | -9.43 | -18.74 | 0.00 | 0 | 0 | 308 | 0.98 | 0.98 |
21Q3 (12) | 3.34 | -25.45 | -21.41 | 0.09 | -10.0 | -18.18 | 0.31 | -3.12 | 3.33 | 0 | 0 | 0 | 2.69 | 20.72 | 4.11 | 9.28 | 29.94 | 31.49 | 0.00 | 0 | 0 | 305 | 0.0 | -7.01 |
21Q2 (11) | 4.48 | 7.18 | 67.79 | 0.1 | 25.0 | 11.11 | 0.32 | 0.0 | 10.34 | 0 | 0 | 0 | 2.23 | 16.63 | -33.78 | 7.14 | -6.7 | -34.24 | 0.00 | 0 | 0 | 305 | 0.0 | -7.01 |
21Q1 (10) | 4.18 | 31.03 | -8.93 | 0.08 | -11.11 | -38.46 | 0.32 | -3.03 | -13.51 | 0 | 0 | 0 | 1.91 | -32.16 | -32.43 | 7.66 | -26.0 | -5.03 | 0.00 | 0 | 0 | 305 | 0.0 | -8.41 |
20Q4 (9) | 3.19 | -24.94 | -23.68 | 0.09 | -18.18 | -52.63 | 0.33 | 10.0 | -8.33 | 0 | 0 | 0 | 2.82 | 9.01 | -37.93 | 10.34 | 46.55 | 20.11 | 0.00 | 0 | 0 | 305 | -7.01 | -8.41 |
20Q3 (8) | 4.25 | 59.18 | -0.23 | 0.11 | 22.22 | 0.0 | 0.3 | 3.45 | -36.17 | 0 | 0 | 0 | 2.59 | -23.22 | 0.24 | 7.06 | -35.01 | -36.02 | 0.00 | 0 | 0 | 328 | 0.0 | -1.5 |
20Q2 (7) | 2.67 | -41.83 | -58.15 | 0.09 | -30.77 | -25.0 | 0.29 | -21.62 | -32.56 | 0 | 0 | 0 | 3.37 | 19.01 | 79.21 | 10.86 | 34.74 | 61.15 | 0.00 | 0 | 0 | 328 | -1.5 | -1.5 |
20Q1 (6) | 4.59 | 9.81 | -0.43 | 0.13 | -31.58 | 8.33 | 0.37 | 2.78 | 12.12 | 0 | 0 | 0 | 2.83 | -37.69 | 8.81 | 8.06 | -6.4 | 12.61 | 0.00 | 0 | 0 | 333 | 0.0 | 0.0 |
19Q4 (5) | 4.18 | -1.88 | -17.06 | 0.19 | 72.73 | 72.73 | 0.36 | -23.4 | -10.0 | 0 | 0 | 0 | 4.55 | 76.03 | 108.26 | 8.61 | -21.94 | 8.52 | 0.00 | 0 | 0 | 333 | 0.0 | 0.0 |
19Q3 (4) | 4.26 | -33.23 | 0.0 | 0.11 | -8.33 | 0.0 | 0.47 | 9.3 | 0.0 | 0 | 0 | 0.0 | 2.58 | 37.28 | 0.0 | 11.03 | 63.7 | 0.0 | 0.00 | 0 | 0.0 | 333 | 0.0 | 0.0 |
19Q2 (3) | 6.38 | 38.39 | 0.0 | 0.12 | 0.0 | 0.0 | 0.43 | 30.3 | 0.0 | 0 | 0 | 0.0 | 1.88 | -27.74 | 0.0 | 6.74 | -5.85 | 0.0 | 0.00 | 0 | 0.0 | 333 | 0.0 | 0.0 |
19Q1 (2) | 4.61 | -8.53 | 0.0 | 0.12 | 9.09 | 0.0 | 0.33 | -17.5 | 0.0 | 0 | 0 | 0.0 | 2.60 | 19.27 | 0.0 | 7.16 | -9.8 | 0.0 | 0.00 | 0 | 0.0 | 333 | 0.0 | 0.0 |
18Q4 (1) | 5.04 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.18 | 0.0 | 0.0 | 7.94 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 333 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2022 (10) | 14.68 | -5.05 | 0.48 | 29.73 | 1.44 | 15.2 | 0 | 0 | 3.27 | 36.62 | 9.81 | 21.32 | 0.00 | 0 | 308 | 0.0 |
2021 (9) | 15.46 | 5.24 | 0.37 | -9.76 | 1.25 | -3.1 | 0 | 0 | 2.39 | -14.25 | 8.09 | -7.93 | 0.00 | 0 | 308 | 0.98 |
2020 (8) | 14.69 | -24.4 | 0.41 | -25.45 | 1.29 | -18.87 | 0 | 0 | 2.79 | -1.4 | 8.78 | 7.31 | 0.00 | 0 | 305 | -7.01 |
2019 (7) | 19.43 | 0.26 | 0.55 | 14.58 | 1.59 | 6.71 | 0 | 0 | 2.83 | 14.29 | 8.18 | 6.44 | 0.00 | 0 | 328 | -1.5 |
2018 (6) | 19.38 | 29.55 | 0.48 | -20.0 | 1.49 | -9.7 | 0 | 0 | 2.48 | -38.25 | 7.69 | -30.29 | 0.00 | 0 | 333 | 2.46 |
2017 (5) | 14.96 | -22.16 | 0.6 | -31.82 | 1.65 | 0.61 | 0 | 0 | 4.01 | -12.4 | 11.03 | 29.26 | 0.00 | 0 | 325 | -2.99 |
2016 (4) | 19.22 | -10.4 | 0.88 | 0.0 | 1.64 | -9.39 | 0 | 0 | 4.58 | 11.6 | 8.53 | 1.12 | 0.00 | 0 | 335 | -0.3 |
2015 (3) | 21.45 | -12.16 | 0.88 | -4.35 | 1.81 | -3.72 | 0 | 0 | 4.10 | 8.9 | 8.44 | 9.61 | 0.00 | 0 | 336 | 2.44 |
2014 (2) | 24.42 | 14.38 | 0.92 | 3.37 | 1.88 | -0.53 | 0 | 0 | 3.77 | -9.62 | 7.70 | -13.03 | 0.00 | 0 | 328 | -3.81 |
2013 (1) | 21.35 | -3.52 | 0.89 | 61.82 | 1.89 | 8.0 | 0 | 0 | 4.17 | 0 | 8.85 | 0 | 0.00 | 0 | 341 | 24.0 |