玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.0210.8722.890.060.00.00.09-10.00.00005.88-9.8-18.638.82-18.82-18.630.00001430.02.88
24Q2 (19)0.925.751.10.060.00.00.1-9.0925.00006.52-5.43-1.0910.87-14.0323.640.00001430.02.88
24Q1 (18)0.8710.1319.180.060.00.00.1137.537.50006.90-9.2-16.0912.6424.8615.370.00001430.02.88
23Q4 (17)0.79-4.82-4.820.060.0-14.290.08-11.110.00007.595.06-9.9510.13-6.615.060.00001432.882.88
23Q3 (16)0.83-8.79-1.190.060.0-33.330.0912.512.50007.239.64-32.5310.8423.3413.860.00001390.03.73
23Q2 (15)0.9124.6613.750.060.0-40.00.080.00.00006.59-19.78-47.258.79-19.78-12.090.00001390.03.73
23Q1 (14)0.73-12.05-2.670.06-14.2920.00.080.014.290008.22-2.5423.2910.9613.717.420.00001390.03.73
22Q4 (13)0.83-1.1910.670.07-22.2275.00.080.014.290008.43-21.2958.139.641.23.270.00001393.733.73
22Q3 (12)0.845.095.350.09-10.0200.00.080.033.3300010.71-14.2953.579.52-4.76-31.750.00001340.0-2.9
22Q2 (11)0.86.6717.650.1100.066.670.0814.2914.2900012.5087.541.6710.007.14-2.860.00001340.0-2.9
22Q1 (10)0.750.0-10.710.0525.0-28.570.070.00.00006.6725.0-20.09.330.012.00.00001340.0-2.9
21Q4 (9)0.7574.42-6.250.0433.33-20.00.0716.6716.670005.33-23.56-14.679.33-33.1124.440.0000134-2.9-2.9
21Q3 (8)0.43-36.76-44.870.03-50.0-50.00.06-14.290.00006.98-20.93-9.313.9535.5581.40.00001380.0-7.38
21Q2 (7)0.68-19.0517.240.06-14.29-14.290.070.016.670008.825.88-26.8910.2923.53-0.490.00001380.0-7.38
21Q1 (6)0.845.027.270.0740.016.670.0716.6716.670008.3333.33-8.338.3311.11-8.330.00001380.0-9.8
20Q4 (5)0.82.56-1.230.05-16.67-28.570.060.0-14.290006.25-18.75-27.687.50-2.5-13.210.0000138-7.38-9.8
20Q3 (4)0.7834.480.00.06-14.290.00.060.00.0000.07.69-36.260.07.69-25.640.00.0000.01490.00.0
20Q2 (3)0.58-12.120.00.0716.670.00.060.00.0000.012.0732.760.010.3413.790.00.0000.0149-2.610.0
20Q1 (2)0.66-18.520.00.06-14.290.00.06-14.290.0000.09.095.190.09.095.190.00.0000.01530.00.0
19Q4 (1)0.810.00.00.070.00.00.070.00.000.00.08.640.00.08.640.00.00.000.00.01530.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.251.250.24-22.580.323.23007.38-23.539.851.960.0001390.0
2022 (9)3.2119.330.3155.00.3114.81009.6629.899.66-3.780.0001393.73
2021 (8)2.69-4.950.2-16.670.278.0007.43-12.3310.0413.620.000134-2.9
2020 (7)2.83-14.50.24-11.110.25-7.41008.483.978.838.30.000138-7.38
2019 (6)3.310.910.2717.390.2717.39008.1616.338.1616.330.000149-2.61
2018 (5)3.2817.140.2327.780.23-4.17007.019.087.01-18.190.0001539.29
2017 (4)2.822.270.1828.570.24-11.11006.435.158.57-27.30.00014020.69
2016 (3)2.29-19.080.147.690.2717.39006.1133.0911.7945.070.000116-12.12
2015 (2)2.83-8.410.138.330.23-14.81004.5918.298.13-6.990.000132-8.97
2014 (1)3.09-7.760.12-25.00.270.0003.8808.7400.000145-5.84

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