- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 0.92 | 5.75 | 1.1 | 0.06 | 0.0 | 0.0 | 0.1 | -9.09 | 25.0 | 0 | 0 | 0 | 6.52 | -5.43 | -1.09 | 10.87 | -14.03 | 23.64 | 0.00 | 0 | 0 | 143 | 0.0 | 2.88 |
24Q1 (19) | 0.87 | 10.13 | 19.18 | 0.06 | 0.0 | 0.0 | 0.11 | 37.5 | 37.5 | 0 | 0 | 0 | 6.90 | -9.2 | -16.09 | 12.64 | 24.86 | 15.37 | 0.00 | 0 | 0 | 143 | 0.0 | 2.88 |
23Q4 (18) | 0.79 | -4.82 | -4.82 | 0.06 | 0.0 | -14.29 | 0.08 | -11.11 | 0.0 | 0 | 0 | 0 | 7.59 | 5.06 | -9.95 | 10.13 | -6.61 | 5.06 | 0.00 | 0 | 0 | 143 | 2.88 | 2.88 |
23Q3 (17) | 0.83 | -8.79 | -1.19 | 0.06 | 0.0 | -33.33 | 0.09 | 12.5 | 12.5 | 0 | 0 | 0 | 7.23 | 9.64 | -32.53 | 10.84 | 23.34 | 13.86 | 0.00 | 0 | 0 | 139 | 0.0 | 3.73 |
23Q2 (16) | 0.91 | 24.66 | 13.75 | 0.06 | 0.0 | -40.0 | 0.08 | 0.0 | 0.0 | 0 | 0 | 0 | 6.59 | -19.78 | -47.25 | 8.79 | -19.78 | -12.09 | 0.00 | 0 | 0 | 139 | 0.0 | 3.73 |
23Q1 (15) | 0.73 | -12.05 | -2.67 | 0.06 | -14.29 | 20.0 | 0.08 | 0.0 | 14.29 | 0 | 0 | 0 | 8.22 | -2.54 | 23.29 | 10.96 | 13.7 | 17.42 | 0.00 | 0 | 0 | 139 | 0.0 | 3.73 |
22Q4 (14) | 0.83 | -1.19 | 10.67 | 0.07 | -22.22 | 75.0 | 0.08 | 0.0 | 14.29 | 0 | 0 | 0 | 8.43 | -21.29 | 58.13 | 9.64 | 1.2 | 3.27 | 0.00 | 0 | 0 | 139 | 3.73 | 3.73 |
22Q3 (13) | 0.84 | 5.0 | 95.35 | 0.09 | -10.0 | 200.0 | 0.08 | 0.0 | 33.33 | 0 | 0 | 0 | 10.71 | -14.29 | 53.57 | 9.52 | -4.76 | -31.75 | 0.00 | 0 | 0 | 134 | 0.0 | -2.9 |
22Q2 (12) | 0.8 | 6.67 | 17.65 | 0.1 | 100.0 | 66.67 | 0.08 | 14.29 | 14.29 | 0 | 0 | 0 | 12.50 | 87.5 | 41.67 | 10.00 | 7.14 | -2.86 | 0.00 | 0 | 0 | 134 | 0.0 | -2.9 |
22Q1 (11) | 0.75 | 0.0 | -10.71 | 0.05 | 25.0 | -28.57 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 6.67 | 25.0 | -20.0 | 9.33 | 0.0 | 12.0 | 0.00 | 0 | 0 | 134 | 0.0 | -2.9 |
21Q4 (10) | 0.75 | 74.42 | -6.25 | 0.04 | 33.33 | -20.0 | 0.07 | 16.67 | 16.67 | 0 | 0 | 0 | 5.33 | -23.56 | -14.67 | 9.33 | -33.11 | 24.44 | 0.00 | 0 | 0 | 134 | -2.9 | -2.9 |
21Q3 (9) | 0.43 | -36.76 | -44.87 | 0.03 | -50.0 | -50.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0 | 6.98 | -20.93 | -9.3 | 13.95 | 35.55 | 81.4 | 0.00 | 0 | 0 | 138 | 0.0 | -7.38 |
21Q2 (8) | 0.68 | -19.05 | 17.24 | 0.06 | -14.29 | -14.29 | 0.07 | 0.0 | 16.67 | 0 | 0 | 0 | 8.82 | 5.88 | -26.89 | 10.29 | 23.53 | -0.49 | 0.00 | 0 | 0 | 138 | 0.0 | -7.38 |
21Q1 (7) | 0.84 | 5.0 | 27.27 | 0.07 | 40.0 | 16.67 | 0.07 | 16.67 | 16.67 | 0 | 0 | 0 | 8.33 | 33.33 | -8.33 | 8.33 | 11.11 | -8.33 | 0.00 | 0 | 0 | 138 | 0.0 | -9.8 |
20Q4 (6) | 0.8 | 2.56 | -1.23 | 0.05 | -16.67 | -28.57 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 6.25 | -18.75 | -27.68 | 7.50 | -2.5 | -13.21 | 0.00 | 0 | 0 | 138 | -7.38 | -9.8 |
20Q3 (5) | 0.78 | 34.48 | -7.14 | 0.06 | -14.29 | 0.0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 7.69 | -36.26 | 7.69 | 7.69 | -25.64 | -7.69 | 0.00 | 0 | 0 | 149 | 0.0 | -2.61 |
20Q2 (4) | 0.58 | -12.12 | 0.0 | 0.07 | 16.67 | 0.0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0.0 | 12.07 | 32.76 | 0.0 | 10.34 | 13.79 | 0.0 | 0.00 | 0 | 0.0 | 149 | -2.61 | 0.0 |
20Q1 (3) | 0.66 | -18.52 | 0.0 | 0.06 | -14.29 | 0.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0.0 | 9.09 | 5.19 | 0.0 | 9.09 | 5.19 | 0.0 | 0.00 | 0 | 0.0 | 153 | 0.0 | 0.0 |
19Q4 (2) | 0.81 | -3.57 | 0.0 | 0.07 | 16.67 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0.0 | 8.64 | 20.99 | 0.0 | 8.64 | 3.7 | 0.0 | 0.00 | 0 | 0.0 | 153 | 0.0 | 0.0 |
19Q3 (1) | 0.84 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.14 | 0.0 | 0.0 | 8.33 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 153 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.25 | 1.25 | 0.24 | -22.58 | 0.32 | 3.23 | 0 | 0 | 7.38 | -23.53 | 9.85 | 1.96 | 0.00 | 0 | 139 | 0.0 |
2022 (9) | 3.21 | 19.33 | 0.31 | 55.0 | 0.31 | 14.81 | 0 | 0 | 9.66 | 29.89 | 9.66 | -3.78 | 0.00 | 0 | 139 | 3.73 |
2021 (8) | 2.69 | -4.95 | 0.2 | -16.67 | 0.27 | 8.0 | 0 | 0 | 7.43 | -12.33 | 10.04 | 13.62 | 0.00 | 0 | 134 | -2.9 |
2020 (7) | 2.83 | -14.5 | 0.24 | -11.11 | 0.25 | -7.41 | 0 | 0 | 8.48 | 3.97 | 8.83 | 8.3 | 0.00 | 0 | 138 | -7.38 |
2019 (6) | 3.31 | 0.91 | 0.27 | 17.39 | 0.27 | 17.39 | 0 | 0 | 8.16 | 16.33 | 8.16 | 16.33 | 0.00 | 0 | 149 | -2.61 |
2018 (5) | 3.28 | 17.14 | 0.23 | 27.78 | 0.23 | -4.17 | 0 | 0 | 7.01 | 9.08 | 7.01 | -18.19 | 0.00 | 0 | 153 | 9.29 |
2017 (4) | 2.8 | 22.27 | 0.18 | 28.57 | 0.24 | -11.11 | 0 | 0 | 6.43 | 5.15 | 8.57 | -27.3 | 0.00 | 0 | 140 | 20.69 |
2016 (3) | 2.29 | -19.08 | 0.14 | 7.69 | 0.27 | 17.39 | 0 | 0 | 6.11 | 33.09 | 11.79 | 45.07 | 0.00 | 0 | 116 | -12.12 |
2015 (2) | 2.83 | -8.41 | 0.13 | 8.33 | 0.23 | -14.81 | 0 | 0 | 4.59 | 18.29 | 8.13 | -6.99 | 0.00 | 0 | 132 | -8.97 |
2014 (1) | 3.09 | -7.76 | 0.12 | -25.0 | 0.27 | 0.0 | 0 | 0 | 3.88 | 0 | 8.74 | 0 | 0.00 | 0 | 145 | -5.84 |