- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.98 | 19.1 | -4.09 | 0 | 0 | 0 | 0.59 | 0.0 | 13.46 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.39 | -16.04 | 18.3 | 0.00 | 0 | 0 | 652 | 0.0 | -12.6 |
| 24Q2 (19) | 6.7 | -10.07 | -36.13 | 0 | 0 | 0 | 0.59 | 0.0 | 13.46 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.81 | 11.19 | 77.64 | 0.00 | 0 | 0 | 652 | 0.0 | -12.6 |
| 24Q1 (18) | 7.45 | -12.25 | -21.5 | 0 | 0 | 0 | 0.59 | 3.51 | 18.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.92 | 17.96 | 50.31 | 0.00 | 0 | 0 | 652 | 0.0 | -12.6 |
| 23Q4 (17) | 8.49 | 2.04 | -24.73 | 0 | 0 | 0 | 0.57 | 9.62 | -3.39 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.71 | 7.42 | 28.36 | 0.00 | 0 | 0 | 652 | -12.6 | -12.6 |
| 23Q3 (16) | 8.32 | -20.69 | -7.86 | 0 | 0 | 0 | 0.52 | 0.0 | -11.86 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.25 | 26.08 | -4.34 | 0.00 | 0 | 0 | 746 | 0.0 | -3.99 |
| 23Q2 (15) | 10.49 | 10.54 | -4.64 | 0 | 0 | 0 | 0.52 | 4.0 | 13.04 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.96 | -5.91 | 18.54 | 0.00 | 0 | 0 | 746 | 0.0 | -3.99 |
| 23Q1 (14) | 9.49 | -15.87 | 19.82 | 0 | 0 | 0 | 0.5 | -15.25 | -20.63 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.27 | 0.73 | -33.76 | 0.00 | 0 | 0 | 746 | 0.0 | -3.99 |
| 22Q4 (13) | 11.28 | 24.92 | 2.27 | 0 | 0 | 0 | 0.59 | 0.0 | 13.46 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.23 | -19.95 | 10.95 | 0.00 | 0 | 0 | 746 | -3.99 | -3.99 |
| 22Q3 (12) | 9.03 | -17.91 | 10.93 | 0 | 0 | 0 | 0.59 | 28.26 | 7.27 | 0 | 0 | -100.0 | 0.00 | 0 | 0 | 6.53 | 56.24 | -3.3 | 0.00 | 0 | -100.0 | 777 | 0.0 | 8.98 |
| 22Q2 (11) | 11.0 | 38.89 | 26.73 | 0 | 0 | 0 | 0.46 | -26.98 | 4.55 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.18 | -47.43 | -17.5 | 0.00 | 0 | 0 | 777 | 0.0 | 8.98 |
| 22Q1 (10) | 7.92 | -28.2 | -32.77 | 0 | 0 | 0 | 0.63 | 21.15 | 10.53 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.95 | 68.73 | 64.39 | 0.00 | 0 | 0 | 777 | 0.0 | 8.98 |
| 21Q4 (9) | 11.03 | 35.5 | -9.07 | 0 | 0 | 0 | 0.52 | -5.45 | 6.12 | 0 | -100.0 | 0 | 0.00 | 0 | 0 | 4.71 | -30.23 | 16.71 | 0.00 | -100.0 | 0 | 777 | 8.98 | 8.98 |
| 21Q3 (8) | 8.14 | -6.22 | -19.8 | 0 | 0 | 0 | 0.55 | 25.0 | 14.58 | 0.01 | 0 | 0 | 0.00 | 0 | 0 | 6.76 | 33.29 | 42.88 | 0.12 | 0 | 0 | 713 | 0.0 | 2.15 |
| 21Q2 (7) | 8.68 | -26.32 | -25.49 | 0 | 0 | 0 | 0.44 | -22.81 | -18.52 | 0 | 0 | -100.0 | 0.00 | 0 | 0 | 5.07 | 4.76 | 9.36 | 0.00 | 0 | -100.0 | 713 | 0.0 | 2.15 |
| 21Q1 (6) | 11.78 | -2.89 | 7.58 | 0 | 0 | 0 | 0.57 | 16.33 | 7.55 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.84 | 19.78 | -0.03 | 0.00 | 0 | 0 | 713 | 0.0 | 18.83 |
| 20Q4 (5) | 12.13 | 19.51 | 14.76 | 0 | 0 | 0 | 0.49 | 2.08 | 40.0 | 0 | 0 | -100.0 | 0.00 | 0 | 0 | 4.04 | -14.58 | 22.0 | 0.00 | 0 | -100.0 | 713 | 2.15 | 18.83 |
| 20Q3 (4) | 10.15 | -12.88 | 0.0 | 0 | 0 | 0.0 | 0.48 | -11.11 | 0.0 | 0 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 4.73 | 2.03 | 0.0 | 0.00 | -100.0 | 0.0 | 698 | 0.0 | 0.0 |
| 20Q2 (3) | 11.65 | 6.39 | 0.0 | 0 | 0 | 0.0 | 0.54 | 1.89 | 0.0 | 0.02 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.64 | -4.24 | 0.0 | 0.17 | 0 | 0.0 | 698 | 16.33 | 0.0 |
| 20Q1 (2) | 10.95 | 3.6 | 0.0 | 0 | 0 | 0.0 | 0.53 | 51.43 | 0.0 | 0 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 4.84 | 46.17 | 0.0 | 0.00 | -100.0 | 0.0 | 600 | 0.0 | 0.0 |
| 19Q4 (1) | 10.57 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3.31 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 600 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.8 | -6.19 | 0 | 0 | 2.12 | -6.61 | 0 | 0 | 0.00 | 0 | 5.76 | -0.44 | 0.00 | 0 | 746 | 0.0 |
| 2022 (9) | 39.23 | -0.98 | 0 | 0 | 2.27 | 9.13 | 0 | 0 | 0.00 | 0 | 5.79 | 10.22 | 0.00 | 0 | 746 | -3.99 |
| 2021 (8) | 39.62 | -11.7 | 0 | 0 | 2.08 | 1.96 | 0.01 | -66.67 | 0.00 | 0 | 5.25 | 15.47 | 0.03 | -62.25 | 777 | 8.98 |
| 2020 (7) | 44.87 | 0.9 | 0 | 0 | 2.04 | -5.56 | 0.03 | -25.0 | 0.00 | 0 | 4.55 | -6.4 | 0.07 | -25.67 | 713 | 2.15 |
| 2019 (6) | 44.47 | -2.01 | 0 | 0 | 2.16 | 8.0 | 0.04 | -33.33 | 0.00 | 0 | 4.86 | 10.21 | 0.09 | -31.97 | 698 | 16.33 |
| 2018 (5) | 45.38 | 64.96 | 0 | 0 | 2.0 | 49.25 | 0.06 | -45.45 | 0.00 | 0 | 4.41 | -9.52 | 0.13 | -66.93 | 600 | 9.49 |
| 2017 (4) | 27.51 | 21.19 | 0 | 0 | 1.34 | 18.58 | 0.11 | -15.38 | 0.00 | 0 | 4.87 | -2.15 | 0.40 | -30.18 | 548 | 53.93 |
| 2016 (3) | 22.7 | 45.7 | 0 | 0 | 1.13 | 9.71 | 0.13 | 160.0 | 0.00 | 0 | 4.98 | -24.7 | 0.57 | 78.45 | 356 | 29.93 |
| 2015 (2) | 15.58 | 3.66 | 0 | 0 | 1.03 | -13.45 | 0.05 | 0 | 0.00 | 0 | 6.61 | -16.5 | 0.32 | 0 | 274 | 37.0 |
| 2014 (1) | 15.03 | 0.87 | 0 | 0 | 1.19 | 0 | 0 | 0 | 0.00 | 0 | 7.92 | 0 | 0.00 | 0 | 200 | 27.39 |
