玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)11.7447.1238.280000.6611.8615.790000.00005.62-23.96-16.260.00006520.00.0
24Q3 (19)7.9819.1-4.090000.590.013.460000.00007.39-16.0418.30.00006520.0-12.6
24Q2 (18)6.7-10.07-36.130000.590.013.460000.00008.8111.1977.640.00006520.0-12.6
24Q1 (17)7.45-12.25-21.50000.593.5118.00000.00007.9217.9650.310.00006520.0-12.6
23Q4 (16)8.492.04-24.730000.579.62-3.390000.00006.717.4228.360.0000652-12.6-12.6
23Q3 (15)8.32-20.69-7.860000.520.0-11.860000.00006.2526.08-4.340.00007460.0-3.99
23Q2 (14)10.4910.54-4.640000.524.013.040000.00004.96-5.9118.540.00007460.0-3.99
23Q1 (13)9.49-15.8719.820000.5-15.25-20.630000.00005.270.73-33.760.00007460.0-3.99
22Q4 (12)11.2824.922.270000.590.013.460000.00005.23-19.9510.950.0000746-3.99-3.99
22Q3 (11)9.03-17.9110.930000.5928.267.2700-100.00.00006.5356.24-3.30.000-100.07770.08.98
22Q2 (10)11.038.8926.730000.46-26.984.550000.00004.18-47.43-17.50.00007770.08.98
22Q1 (9)7.92-28.2-32.770000.6321.1510.530000.00007.9568.7364.390.00007770.08.98
21Q4 (8)11.0335.5-9.070000.52-5.456.120-100.000.00004.71-30.2316.710.00-100.007778.988.98
21Q3 (7)8.14-6.22-19.80000.5525.014.580.01000.00006.7633.2942.880.12007130.02.15
21Q2 (6)8.68-26.32-25.490000.44-22.81-18.5200-100.00.00005.074.769.360.000-100.07130.02.15
21Q1 (5)11.78-2.897.580000.5716.337.550000.00004.8419.78-0.030.00007130.018.83
20Q4 (4)12.1319.510.0000.00.492.080.0000.00.0000.04.04-14.580.00.0000.07132.150.0
20Q3 (3)10.15-12.880.0000.00.48-11.110.00-100.00.00.0000.04.732.030.00.00-100.00.06980.00.0
20Q2 (2)11.656.390.0000.00.541.890.00.0200.00.0000.04.64-4.240.00.1700.069816.330.0
20Q1 (1)10.950.00.000.00.00.530.00.000.00.00.000.00.04.840.00.00.000.00.06000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)33.87-7.96002.4314.62000.0007.1724.540.0006520.0
2023 (9)36.8-6.19002.12-6.61000.0005.76-0.440.000652-12.6
2022 (8)39.23-0.98002.279.13000.0005.7910.220.000746-3.99
2021 (7)39.62-11.7002.081.960.01-66.670.0005.2515.470.03-62.257778.98
2020 (6)44.870.9002.04-5.560.03-25.00.0004.55-6.40.07-25.677132.15
2019 (5)44.47-2.01002.168.00.04-33.330.0004.8610.210.09-31.9769816.33
2018 (4)45.3864.96002.049.250.06-45.450.0004.41-9.520.13-66.936009.49
2017 (3)27.5121.19001.3418.580.11-15.380.0004.87-2.150.40-30.1854853.93
2016 (2)22.745.7001.139.710.13160.00.0004.98-24.70.5778.4535629.93
2015 (1)15.583.66001.03-13.450.0500.0006.6100.32027437.0

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