- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.34 | 25.79 | -21.02 | 0.12 | 0.0 | -25.0 | 0.44 | 0.0 | -4.35 | 0.05 | 25.0 | 0.0 | 1.44 | -20.5 | -5.04 | 5.28 | -20.5 | 21.11 | 0.60 | -0.63 | 26.62 | 429 | 0.0 | -6.54 |
| 24Q2 (19) | 6.63 | -22.09 | -27.14 | 0.12 | -14.29 | -7.69 | 0.44 | -6.38 | -4.35 | 0.04 | 0.0 | -20.0 | 1.81 | 10.02 | 26.7 | 6.64 | 20.16 | 31.29 | 0.60 | 28.36 | 9.8 | 429 | 0.0 | -6.54 |
| 24Q1 (18) | 8.51 | -16.65 | 0.59 | 0.14 | -12.5 | -12.5 | 0.47 | -11.32 | 14.63 | 0.04 | -20.0 | 0.0 | 1.65 | 4.98 | -13.01 | 5.52 | 6.39 | 13.96 | 0.47 | -4.02 | -0.59 | 429 | 0.0 | -6.54 |
| 23Q4 (17) | 10.21 | -3.31 | -2.85 | 0.16 | 0.0 | 14.29 | 0.53 | 15.22 | 23.26 | 0.05 | 0.0 | 25.0 | 1.57 | 3.43 | 17.64 | 5.19 | 19.17 | 26.88 | 0.49 | 3.43 | 28.67 | 429 | -6.54 | -6.54 |
| 23Q3 (16) | 10.56 | 16.04 | -4.52 | 0.16 | 23.08 | 0.0 | 0.46 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 1.52 | 6.06 | 4.73 | 4.36 | -13.83 | 4.73 | 0.47 | -13.83 | 4.73 | 459 | 0.0 | -1.08 |
| 23Q2 (15) | 9.1 | 7.57 | 24.83 | 0.13 | -18.75 | 8.33 | 0.46 | 12.2 | 12.2 | 0.05 | 25.0 | 25.0 | 1.43 | -24.46 | -13.21 | 5.05 | 4.3 | -10.12 | 0.55 | 16.21 | 0.14 | 459 | 0.0 | -1.08 |
| 23Q1 (14) | 8.46 | -19.51 | -18.81 | 0.16 | 14.29 | -5.88 | 0.41 | -4.65 | 7.89 | 0.04 | 0.0 | -20.0 | 1.89 | 41.98 | 15.92 | 4.85 | 18.45 | 32.89 | 0.47 | 24.23 | -1.47 | 459 | 0.0 | -1.08 |
| 22Q4 (13) | 10.51 | -4.97 | -21.45 | 0.14 | -12.5 | -12.5 | 0.43 | -6.52 | 10.26 | 0.04 | -20.0 | 0.0 | 1.33 | -7.92 | 11.39 | 4.09 | -1.63 | 40.36 | 0.38 | -15.81 | 27.31 | 459 | -1.08 | -1.08 |
| 22Q3 (12) | 11.06 | 51.71 | 12.28 | 0.16 | 33.33 | 0.0 | 0.46 | 12.2 | 15.0 | 0.05 | 25.0 | 25.0 | 1.45 | -12.12 | -10.94 | 4.16 | -26.05 | 2.42 | 0.45 | -17.61 | 11.32 | 464 | 0.0 | 2.2 |
| 22Q2 (11) | 7.29 | -30.04 | -29.02 | 0.12 | -29.41 | -33.33 | 0.41 | 7.89 | 10.81 | 0.04 | -20.0 | 0.0 | 1.65 | 0.9 | -6.08 | 5.62 | 54.22 | 56.11 | 0.55 | 14.35 | 40.88 | 464 | 0.0 | 2.2 |
| 22Q1 (10) | 10.42 | -22.12 | 48.01 | 0.17 | 6.25 | 30.77 | 0.38 | -2.56 | 5.56 | 0.05 | 25.0 | 25.0 | 1.63 | 36.43 | -11.65 | 3.65 | 25.11 | -28.68 | 0.48 | 60.51 | -15.55 | 464 | 0.0 | 2.2 |
| 21Q4 (9) | 13.38 | 35.84 | 49.16 | 0.16 | 0.0 | 33.33 | 0.39 | -2.5 | 2.63 | 0.04 | 0.0 | 33.33 | 1.20 | -26.38 | -10.61 | 2.91 | -28.22 | -31.2 | 0.30 | -26.38 | -10.61 | 464 | 2.2 | 2.2 |
| 21Q3 (8) | 9.85 | -4.09 | 15.2 | 0.16 | -11.11 | 23.08 | 0.4 | 8.11 | 8.11 | 0.04 | 0.0 | 33.33 | 1.62 | -7.32 | 6.83 | 4.06 | 12.72 | -6.16 | 0.41 | 4.26 | 15.74 | 454 | 0.0 | -15.3 |
| 21Q2 (7) | 10.27 | 45.88 | 91.96 | 0.18 | 38.46 | 157.14 | 0.37 | 2.78 | -15.91 | 0.04 | 0.0 | 33.33 | 1.75 | -5.09 | 33.95 | 3.60 | -29.55 | -56.19 | 0.39 | -31.45 | -30.54 | 454 | 0.0 | -15.3 |
| 21Q1 (6) | 7.04 | -21.52 | 39.13 | 0.13 | 8.33 | 62.5 | 0.36 | -5.26 | 2.86 | 0.04 | 33.33 | 33.33 | 1.85 | 38.03 | 16.8 | 5.11 | 20.71 | -26.07 | 0.57 | 69.89 | -4.17 | 454 | 0.0 | -22.79 |
| 20Q4 (5) | 8.97 | 4.91 | -25.44 | 0.12 | -7.69 | -33.33 | 0.38 | 2.7 | -24.0 | 0.03 | 0.0 | -40.0 | 1.34 | -12.01 | -10.59 | 4.24 | -2.11 | 1.93 | 0.33 | -4.68 | -19.53 | 454 | -15.3 | -22.79 |
| 20Q3 (4) | 8.55 | 59.81 | 0.0 | 0.13 | 85.71 | 0.0 | 0.37 | -15.91 | 0.0 | 0.03 | 0.0 | 0.0 | 1.52 | 16.21 | 0.0 | 4.33 | -47.38 | 0.0 | 0.35 | -37.43 | 0.0 | 536 | 0.0 | 0.0 |
| 20Q2 (3) | 5.35 | 5.73 | 0.0 | 0.07 | -12.5 | 0.0 | 0.44 | 25.71 | 0.0 | 0.03 | 0.0 | 0.0 | 1.31 | -17.24 | 0.0 | 8.22 | 18.9 | 0.0 | 0.56 | -5.42 | 0.0 | 536 | -8.84 | 0.0 |
| 20Q1 (2) | 5.06 | -57.94 | 0.0 | 0.08 | -55.56 | 0.0 | 0.35 | -30.0 | 0.0 | 0.03 | -40.0 | 0.0 | 1.58 | 5.67 | 0.0 | 6.92 | 66.42 | 0.0 | 0.59 | 42.65 | 0.0 | 588 | 0.0 | 0.0 |
| 19Q4 (1) | 12.03 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 1.50 | 0.0 | 0.0 | 4.16 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 588 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.33 | -2.42 | 0.61 | 3.39 | 1.85 | 9.47 | 0.19 | 5.56 | 1.59 | 5.95 | 4.83 | 12.18 | 0.50 | 8.17 | 459 | 0.0 |
| 2022 (9) | 39.28 | -3.08 | 0.59 | -6.35 | 1.69 | 10.46 | 0.18 | 12.5 | 1.50 | -3.37 | 4.30 | 13.97 | 0.46 | 16.08 | 459 | -1.08 |
| 2021 (8) | 40.53 | 45.16 | 0.63 | 53.66 | 1.53 | -0.65 | 0.16 | 23.08 | 1.55 | 5.85 | 3.77 | -31.56 | 0.39 | -15.22 | 464 | 2.2 |
| 2020 (7) | 27.92 | -28.0 | 0.41 | -22.64 | 1.54 | -9.94 | 0.13 | -38.1 | 1.47 | 7.45 | 5.52 | 25.09 | 0.47 | -14.02 | 454 | -15.3 |
| 2019 (6) | 38.78 | 1.04 | 0.53 | -23.19 | 1.71 | -2.84 | 0.21 | -12.5 | 1.37 | -23.98 | 4.41 | -3.84 | 0.54 | -13.4 | 536 | -8.84 |
| 2018 (5) | 38.38 | -2.47 | 0.69 | 21.05 | 1.76 | -44.65 | 0.24 | 26.32 | 1.80 | 24.11 | 4.59 | -43.26 | 0.63 | 29.51 | 588 | 1.38 |
| 2017 (4) | 39.35 | 4.32 | 0.57 | 62.86 | 3.18 | 55.12 | 0.19 | 0.0 | 1.45 | 56.11 | 8.08 | 48.7 | 0.48 | -4.14 | 580 | -1.53 |
| 2016 (3) | 37.72 | 7.59 | 0.35 | 59.09 | 2.05 | 43.36 | 0.19 | -20.83 | 0.93 | 47.87 | 5.43 | 33.25 | 0.50 | -26.42 | 589 | 7.29 |
| 2015 (2) | 35.06 | -26.31 | 0.22 | -47.62 | 1.43 | -10.06 | 0.24 | -27.27 | 0.63 | -28.91 | 4.08 | 22.05 | 0.68 | -1.3 | 549 | -5.51 |
| 2014 (1) | 47.58 | 2.28 | 0.42 | 61.54 | 1.59 | 54.37 | 0.33 | 26.92 | 0.88 | 0 | 3.34 | 0 | 0.69 | 0 | 581 | 0 |
