- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.36 | -23.4 | 71.43 | 0.02 | 0.0 | 100.0 | 0.09 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 5.56 | 30.56 | 16.67 | 25.00 | 30.56 | -41.67 | 5.56 | 30.56 | -41.67 | 74 | 0.0 | 0.0 |
| 24Q2 (19) | 0.47 | 80.77 | -29.85 | 0.02 | 0.0 | 0.0 | 0.09 | 0.0 | -10.0 | 0.02 | 0.0 | -33.33 | 4.26 | -44.68 | 42.55 | 19.15 | -44.68 | 28.3 | 4.26 | -44.68 | -4.96 | 74 | 0.0 | 0.0 |
| 24Q1 (18) | 0.26 | 4.0 | -44.68 | 0.02 | 100.0 | 100.0 | 0.09 | -18.18 | 0.0 | 0.02 | 0.0 | 0.0 | 7.69 | 92.31 | 261.54 | 34.62 | -21.33 | 80.77 | 7.69 | -3.85 | 80.77 | 74 | 0.0 | 0.0 |
| 23Q4 (17) | 0.25 | 19.05 | -28.57 | 0.01 | 0.0 | -50.0 | 0.11 | 22.22 | -8.33 | 0.02 | 0.0 | -77.78 | 4.00 | -16.0 | -30.0 | 44.00 | 2.67 | 28.33 | 8.00 | -16.0 | -68.89 | 74 | 0.0 | 0.0 |
| 23Q3 (16) | 0.21 | -68.66 | -69.57 | 0.01 | -50.0 | -75.0 | 0.09 | -10.0 | -18.18 | 0.02 | -33.33 | 0.0 | 4.76 | 59.52 | -17.86 | 42.86 | 187.14 | 168.83 | 9.52 | 112.7 | 228.57 | 74 | 0.0 | -20.43 |
| 23Q2 (15) | 0.67 | 42.55 | 21.82 | 0.02 | 100.0 | 0.0 | 0.1 | 11.11 | 25.0 | 0.03 | 50.0 | 50.0 | 2.99 | 40.3 | -17.91 | 14.93 | -22.06 | 2.61 | 4.48 | 5.22 | 23.13 | 74 | 0.0 | -20.43 |
| 23Q1 (14) | 0.47 | 34.29 | -9.62 | 0.01 | -50.0 | -50.0 | 0.09 | -25.0 | 28.57 | 0.02 | -77.78 | 0.0 | 2.13 | -62.77 | -44.68 | 19.15 | -44.15 | 42.25 | 4.26 | -83.45 | 10.64 | 74 | 0.0 | -20.43 |
| 22Q4 (13) | 0.35 | -49.28 | -27.08 | 0.02 | -50.0 | -50.0 | 0.12 | 9.09 | 100.0 | 0.09 | 350.0 | 350.0 | 5.71 | -1.43 | -31.43 | 34.29 | 115.06 | 174.29 | 25.71 | 787.14 | 517.14 | 74 | -20.43 | -20.43 |
| 22Q3 (12) | 0.69 | 25.45 | 115.62 | 0.04 | 100.0 | 33.33 | 0.11 | 37.5 | 57.14 | 0.02 | 0.0 | -60.0 | 5.80 | 59.42 | -38.16 | 15.94 | 9.6 | -27.12 | 2.90 | -20.29 | -81.45 | 93 | 0.0 | -10.58 |
| 22Q2 (11) | 0.55 | 5.77 | 103.7 | 0.02 | 0.0 | 0.0 | 0.08 | 14.29 | 0.0 | 0.02 | 0.0 | -60.0 | 3.64 | -5.45 | -50.91 | 14.55 | 8.05 | -50.91 | 3.64 | -5.45 | -80.36 | 93 | 0.0 | -10.58 |
| 22Q1 (10) | 0.52 | 8.33 | 160.0 | 0.02 | -50.0 | 0.0 | 0.07 | 16.67 | -12.5 | 0.02 | 0.0 | -50.0 | 3.85 | -53.85 | -61.54 | 13.46 | 7.69 | -66.35 | 3.85 | -7.69 | -80.77 | 93 | 0.0 | -10.58 |
| 21Q4 (9) | 0.48 | 50.0 | -28.36 | 0.04 | 33.33 | 33.33 | 0.06 | -14.29 | -33.33 | 0.02 | -60.0 | -60.0 | 8.33 | -11.11 | 86.11 | 12.50 | -42.86 | -6.94 | 4.17 | -73.33 | -44.17 | 93 | -10.58 | -10.58 |
| 21Q3 (8) | 0.32 | 18.52 | -60.49 | 0.03 | 50.0 | 0.0 | 0.07 | -12.5 | -22.22 | 0.05 | 0.0 | 0.0 | 9.38 | 26.56 | 153.13 | 21.88 | -26.17 | 96.88 | 15.62 | -15.62 | 153.13 | 104 | 0.0 | -11.11 |
| 21Q2 (7) | 0.27 | 35.0 | -61.97 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.05 | 25.0 | 25.0 | 7.41 | -25.93 | 162.96 | 29.63 | -25.93 | 162.96 | 18.52 | -7.41 | 228.7 | 104 | 0.0 | -11.11 |
| 21Q1 (6) | 0.2 | -70.15 | -68.75 | 0.02 | -33.33 | 0.0 | 0.08 | -11.11 | 0.0 | 0.04 | -20.0 | -20.0 | 10.00 | 123.33 | 220.0 | 40.00 | 197.78 | 220.0 | 20.00 | 168.0 | 156.0 | 104 | 0.0 | -11.11 |
| 20Q4 (5) | 0.67 | -17.28 | -8.22 | 0.03 | 0.0 | 50.0 | 0.09 | 0.0 | 12.5 | 0.05 | 0.0 | 66.67 | 4.48 | 20.9 | 63.43 | 13.43 | 20.9 | 22.57 | 7.46 | 20.9 | 81.59 | 104 | -11.11 | -11.11 |
| 20Q3 (4) | 0.81 | 14.08 | 0.0 | 0.03 | 50.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.05 | 25.0 | 0.0 | 3.70 | 31.48 | 0.0 | 11.11 | -1.39 | 0.0 | 6.17 | 9.57 | 0.0 | 117 | 0.0 | 0.0 |
| 20Q2 (3) | 0.71 | 10.94 | 0.0 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.04 | -20.0 | 0.0 | 2.82 | -9.86 | 0.0 | 11.27 | -9.86 | 0.0 | 5.63 | -27.89 | 0.0 | 117 | 0.0 | 0.0 |
| 20Q1 (2) | 0.64 | -12.33 | 0.0 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.05 | 66.67 | 0.0 | 3.12 | 14.06 | 0.0 | 12.50 | 14.06 | 0.0 | 7.81 | 90.1 | 0.0 | 117 | 0.0 | 0.0 |
| 19Q4 (1) | 0.73 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 2.74 | 0.0 | 0.0 | 10.96 | 0.0 | 0.0 | 4.11 | 0.0 | 0.0 | 117 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.6 | -24.53 | 0.06 | -40.0 | 0.39 | 5.41 | 0.08 | -46.67 | 3.75 | -20.5 | 24.38 | 39.66 | 5.00 | -29.33 | 74 | 0.0 |
| 2022 (9) | 2.12 | 68.25 | 0.1 | 0.0 | 0.37 | 27.59 | 0.15 | -6.25 | 4.72 | -40.57 | 17.45 | -24.17 | 7.08 | -44.28 | 74 | -20.43 |
| 2021 (8) | 1.26 | -55.48 | 0.1 | 0.0 | 0.29 | -12.12 | 0.16 | -15.79 | 7.94 | 124.6 | 23.02 | 97.38 | 12.70 | 89.14 | 93 | -10.58 |
| 2020 (7) | 2.83 | -5.98 | 0.1 | 0.0 | 0.33 | -15.38 | 0.19 | 90.0 | 3.53 | 6.36 | 11.66 | -10.0 | 6.71 | 102.08 | 104 | -11.11 |
| 2019 (6) | 3.01 | 1.35 | 0.1 | -23.08 | 0.39 | 39.29 | 0.1 | -9.09 | 3.32 | -24.1 | 12.96 | 37.43 | 3.32 | -10.3 | 117 | 34.48 |
| 2018 (5) | 2.97 | -2.62 | 0.13 | -7.14 | 0.28 | 7.69 | 0.11 | -8.33 | 4.38 | -4.64 | 9.43 | 10.59 | 3.70 | -5.86 | 87 | -10.31 |
| 2017 (4) | 3.05 | -19.31 | 0.14 | 16.67 | 0.26 | 8.33 | 0.12 | 0.0 | 4.59 | 44.59 | 8.52 | 34.26 | 3.93 | 23.93 | 97 | 3.19 |
| 2016 (3) | 3.78 | -9.35 | 0.12 | -29.41 | 0.24 | 9.09 | 0.12 | 20.0 | 3.17 | -22.13 | 6.35 | 20.35 | 3.17 | 32.38 | 94 | -15.32 |
| 2015 (2) | 4.17 | -11.46 | 0.17 | -10.53 | 0.22 | -4.35 | 0.1 | 11.11 | 4.08 | 1.06 | 5.28 | 8.04 | 2.40 | 25.5 | 111 | 2.78 |
| 2014 (1) | 4.71 | 12.41 | 0.19 | 46.15 | 0.23 | 21.05 | 0.09 | -18.18 | 4.03 | 0 | 4.88 | 0 | 1.91 | 0 | 108 | -6.09 |
