- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 46.63 | -4.78 | -4.74 | 10.03 | -2.24 | 15.15 | 0.73 | 8.96 | 14.06 | 0.52 | -1.89 | -1.89 | 21.51 | 2.66 | 20.88 | 1.57 | 14.42 | 19.74 | 1.12 | 3.04 | 2.99 | 0 | 0 | 0 |
24Q2 (19) | 48.97 | -2.26 | 7.01 | 10.26 | 12.25 | 19.3 | 0.67 | -1.47 | -5.63 | 0.53 | 6.0 | 10.42 | 20.95 | 14.84 | 11.48 | 1.37 | 0.8 | -11.82 | 1.08 | 8.45 | 3.18 | 0 | 0 | 0 |
24Q1 (18) | 50.1 | 10.89 | -2.21 | 9.14 | 15.26 | 3.39 | 0.68 | 11.48 | 0.0 | 0.5 | -20.63 | 2.04 | 18.24 | 3.94 | 5.73 | 1.36 | 0.53 | 2.26 | 1.00 | -28.43 | 4.34 | 0 | 0 | 0 |
23Q4 (17) | 45.18 | -7.7 | -10.18 | 7.93 | -8.96 | 0.51 | 0.61 | -4.69 | -11.59 | 0.63 | 18.87 | -13.7 | 17.55 | -1.36 | 11.9 | 1.35 | 3.27 | -1.58 | 1.39 | 28.79 | -3.92 | 0 | 0 | 0 |
23Q3 (16) | 48.95 | 6.97 | -16.28 | 8.71 | 1.28 | -17.05 | 0.64 | -9.86 | -22.89 | 0.53 | 10.42 | -8.62 | 17.79 | -5.32 | -0.91 | 1.31 | -15.73 | -7.9 | 1.08 | 3.22 | 9.15 | 0 | 0 | 0 |
23Q2 (15) | 45.76 | -10.68 | -24.89 | 8.6 | -2.71 | -18.94 | 0.71 | 4.41 | -2.74 | 0.48 | -2.04 | 11.63 | 18.79 | 8.91 | 7.91 | 1.55 | 16.89 | 29.48 | 1.05 | 9.67 | 48.61 | 0 | 0 | 0 |
23Q1 (14) | 51.23 | 1.85 | -15.64 | 8.84 | 12.04 | -14.26 | 0.68 | -1.45 | 6.25 | 0.49 | -32.88 | -2.0 | 17.26 | 10.01 | 1.64 | 1.33 | -3.24 | 25.95 | 0.96 | -34.1 | 16.17 | 0 | 0 | 0 |
22Q4 (13) | 50.3 | -13.97 | 12.3 | 7.89 | -24.86 | -18.24 | 0.69 | -16.87 | 27.78 | 0.73 | 25.86 | 48.98 | 15.69 | -12.65 | -27.19 | 1.37 | -3.36 | 13.78 | 1.45 | 46.31 | 32.66 | 0 | 0 | 0 |
22Q3 (12) | 58.47 | -4.02 | 26.83 | 10.5 | -1.04 | 18.38 | 0.83 | 13.7 | 33.87 | 0.58 | 34.88 | 28.89 | 17.96 | 3.11 | -6.67 | 1.42 | 18.46 | 5.55 | 0.99 | 40.54 | 1.62 | 0 | 0 | 0 |
22Q2 (11) | 60.92 | 0.31 | 28.85 | 10.61 | 2.91 | 14.21 | 0.73 | 14.06 | 19.67 | 0.43 | -14.0 | -8.51 | 17.42 | 2.59 | -11.36 | 1.20 | 13.71 | -7.12 | 0.71 | -14.27 | -29.0 | 0 | 0 | 0 |
22Q1 (10) | 60.73 | 35.59 | 25.76 | 10.31 | 6.84 | 18.51 | 0.64 | 18.52 | 8.47 | 0.5 | 2.04 | 13.64 | 16.98 | -21.2 | -5.77 | 1.05 | -12.59 | -13.75 | 0.82 | -24.74 | -9.64 | 0 | 0 | 0 |
21Q4 (9) | 44.79 | -2.84 | 11.95 | 9.65 | 8.79 | 14.61 | 0.54 | -12.9 | 10.2 | 0.49 | 8.89 | -3.92 | 21.54 | 11.98 | 2.38 | 1.21 | -10.36 | -1.56 | 1.09 | 12.07 | -14.18 | 0 | 0 | 0 |
21Q3 (8) | 46.1 | -2.5 | 5.13 | 8.87 | -4.52 | 8.04 | 0.62 | 1.64 | 24.0 | 0.45 | -4.26 | 2.27 | 19.24 | -2.08 | 2.77 | 1.34 | 4.24 | 17.95 | 0.98 | -1.8 | -2.72 | 0 | 0 | 0 |
21Q2 (7) | 47.28 | -2.09 | 7.19 | 9.29 | 6.78 | 9.04 | 0.61 | 3.39 | -12.86 | 0.47 | 6.82 | 2.17 | 19.65 | 9.06 | 1.73 | 1.29 | 5.6 | -18.7 | 0.99 | 9.1 | -4.68 | 0 | 0 | 0 |
21Q1 (6) | 48.29 | 20.69 | 3.03 | 8.7 | 3.33 | 8.61 | 0.59 | 20.41 | 5.36 | 0.44 | -13.73 | 2.33 | 18.02 | -14.39 | 5.42 | 1.22 | -0.24 | 2.26 | 0.91 | -28.52 | -0.68 | 0 | 0 | 0 |
20Q4 (5) | 40.01 | -8.76 | -1.33 | 8.42 | 2.56 | 11.08 | 0.49 | -2.0 | -27.94 | 0.51 | 15.91 | 10.87 | 21.04 | 12.4 | 12.58 | 1.22 | 7.41 | -26.97 | 1.27 | 27.03 | 12.37 | 0 | 0 | 0 |
20Q3 (4) | 43.85 | -0.59 | 0.0 | 8.21 | -3.64 | 0.0 | 0.5 | -28.57 | 0.0 | 0.44 | -4.35 | 0.0 | 18.72 | -3.07 | 0.0 | 1.14 | -28.15 | 0.0 | 1.00 | -3.78 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 44.11 | -5.89 | 0.0 | 8.52 | 6.37 | 0.0 | 0.7 | 25.0 | 0.0 | 0.46 | 6.98 | 0.0 | 19.32 | 13.02 | 0.0 | 1.59 | 32.82 | 0.0 | 1.04 | 13.67 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 46.87 | 15.59 | 0.0 | 8.01 | 5.67 | 0.0 | 0.56 | -17.65 | 0.0 | 0.43 | -6.52 | 0.0 | 17.09 | -8.58 | 0.0 | 1.19 | -28.75 | 0.0 | 0.92 | -19.13 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 40.55 | 0.0 | 0.0 | 7.58 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 18.69 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 1.13 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 191.13 | -17.06 | 34.09 | -13.28 | 2.65 | -8.3 | 2.13 | -4.91 | 17.84 | 4.55 | 1.39 | 10.55 | 1.11 | 14.64 | 0 | 0 |
2022 (9) | 230.43 | 23.58 | 39.31 | 7.67 | 2.89 | 22.46 | 2.24 | 21.08 | 17.06 | -12.88 | 1.25 | -0.91 | 0.97 | -2.02 | 0 | 0 |
2021 (8) | 186.46 | 6.65 | 36.51 | 10.07 | 2.36 | 4.42 | 1.85 | 0.54 | 19.58 | 3.21 | 1.27 | -2.08 | 0.99 | -5.72 | 0 | 0 |
2020 (7) | 174.84 | 2.36 | 33.17 | 1.65 | 2.26 | -11.02 | 1.84 | 34.31 | 18.97 | -0.69 | 1.29 | -13.07 | 1.05 | 31.21 | 0 | 0 |
2019 (6) | 170.81 | -5.81 | 32.63 | -8.88 | 2.54 | -0.78 | 1.37 | 7.03 | 19.10 | -3.26 | 1.49 | 5.34 | 0.80 | 13.63 | 0 | 0 |
2018 (5) | 181.34 | 4.92 | 35.81 | 4.31 | 2.56 | 1.19 | 1.28 | -7.25 | 19.75 | -0.58 | 1.41 | -3.56 | 0.71 | -11.59 | 0 | 0 |
2017 (4) | 172.84 | 6.11 | 34.33 | 0.2 | 2.53 | 0.0 | 1.38 | -9.8 | 19.86 | -5.56 | 1.46 | -5.76 | 0.80 | -15.0 | 0 | 0 |
2016 (3) | 162.89 | -8.14 | 34.26 | -2.67 | 2.53 | -12.76 | 1.53 | -19.9 | 21.03 | 5.95 | 1.55 | -5.03 | 0.94 | -12.8 | 2940 | 0.0 |
2015 (2) | 177.32 | 2.57 | 35.2 | 6.73 | 2.9 | 68.6 | 1.91 | 7.91 | 19.85 | 4.06 | 1.64 | 64.38 | 1.08 | 5.21 | 2940 | 0.0 |
2014 (1) | 172.88 | 9.97 | 32.98 | 10.89 | 1.72 | 5.52 | 1.77 | 32.09 | 19.08 | 0 | 0.99 | 0 | 1.02 | 0 | 2940 | 0.0 |