玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)46.63-4.78-4.7410.03-2.2415.150.738.9614.060.52-1.89-1.8921.512.6620.881.5714.4219.741.123.042.99000
24Q2 (19)48.97-2.267.0110.2612.2519.30.67-1.47-5.630.536.010.4220.9514.8411.481.370.8-11.821.088.453.18000
24Q1 (18)50.110.89-2.219.1415.263.390.6811.480.00.5-20.632.0418.243.945.731.360.532.261.00-28.434.34000
23Q4 (17)45.18-7.7-10.187.93-8.960.510.61-4.69-11.590.6318.87-13.717.55-1.3611.91.353.27-1.581.3928.79-3.92000
23Q3 (16)48.956.97-16.288.711.28-17.050.64-9.86-22.890.5310.42-8.6217.79-5.32-0.911.31-15.73-7.91.083.229.15000
23Q2 (15)45.76-10.68-24.898.6-2.71-18.940.714.41-2.740.48-2.0411.6318.798.917.911.5516.8929.481.059.6748.61000
23Q1 (14)51.231.85-15.648.8412.04-14.260.68-1.456.250.49-32.88-2.017.2610.011.641.33-3.2425.950.96-34.116.17000
22Q4 (13)50.3-13.9712.37.89-24.86-18.240.69-16.8727.780.7325.8648.9815.69-12.65-27.191.37-3.3613.781.4546.3132.66000
22Q3 (12)58.47-4.0226.8310.5-1.0418.380.8313.733.870.5834.8828.8917.963.11-6.671.4218.465.550.9940.541.62000
22Q2 (11)60.920.3128.8510.612.9114.210.7314.0619.670.43-14.0-8.5117.422.59-11.361.2013.71-7.120.71-14.27-29.0000
22Q1 (10)60.7335.5925.7610.316.8418.510.6418.528.470.52.0413.6416.98-21.2-5.771.05-12.59-13.750.82-24.74-9.64000
21Q4 (9)44.79-2.8411.959.658.7914.610.54-12.910.20.498.89-3.9221.5411.982.381.21-10.36-1.561.0912.07-14.18000
21Q3 (8)46.1-2.55.138.87-4.528.040.621.6424.00.45-4.262.2719.24-2.082.771.344.2417.950.98-1.8-2.72000
21Q2 (7)47.28-2.097.199.296.789.040.613.39-12.860.476.822.1719.659.061.731.295.6-18.70.999.1-4.68000
21Q1 (6)48.2920.693.038.73.338.610.5920.415.360.44-13.732.3318.02-14.395.421.22-0.242.260.91-28.52-0.68000
20Q4 (5)40.01-8.76-1.338.422.5611.080.49-2.0-27.940.5115.9110.8721.0412.412.581.227.41-26.971.2727.0312.37000
20Q3 (4)43.85-0.590.08.21-3.640.00.5-28.570.00.44-4.350.018.72-3.070.01.14-28.150.01.00-3.780.0000.0
20Q2 (3)44.11-5.890.08.526.370.00.725.00.00.466.980.019.3213.020.01.5932.820.01.0413.670.0000.0
20Q1 (2)46.8715.590.08.015.670.00.56-17.650.00.43-6.520.017.09-8.580.01.19-28.750.00.92-19.130.0000.0
19Q4 (1)40.550.00.07.580.00.00.680.00.00.460.00.018.690.00.01.680.00.01.130.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)191.13-17.0634.09-13.282.65-8.32.13-4.9117.844.551.3910.551.1114.6400
2022 (9)230.4323.5839.317.672.8922.462.2421.0817.06-12.881.25-0.910.97-2.0200
2021 (8)186.466.6536.5110.072.364.421.850.5419.583.211.27-2.080.99-5.7200
2020 (7)174.842.3633.171.652.26-11.021.8434.3118.97-0.691.29-13.071.0531.2100
2019 (6)170.81-5.8132.63-8.882.54-0.781.377.0319.10-3.261.495.340.8013.6300
2018 (5)181.344.9235.814.312.561.191.28-7.2519.75-0.581.41-3.560.71-11.5900
2017 (4)172.846.1134.330.22.530.01.38-9.819.86-5.561.46-5.760.80-15.000
2016 (3)162.89-8.1434.26-2.672.53-12.761.53-19.921.035.951.55-5.030.94-12.829400.0
2015 (2)177.322.5735.26.732.968.61.917.9119.854.061.6464.381.085.2129400.0
2014 (1)172.889.9732.9810.891.725.521.7732.0919.0800.9901.02029400.0

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