- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 60.23 | -8.89 | -4.62 | 1.06 | 0.0 | 12.77 | 1.34 | -3.6 | 3.88 | 8.08 | -6.05 | 7.73 | 1.76 | 9.76 | 18.23 | 2.22 | 5.81 | 8.91 | 13.42 | 3.13 | 12.96 | 859 | 0.0 | 0.0 |
| 24Q3 (19) | 66.11 | -1.62 | -2.92 | 1.06 | 1.92 | 1.92 | 1.39 | 2.21 | 0.72 | 8.6 | 4.62 | 3.61 | 1.60 | 3.6 | 4.99 | 2.10 | 3.89 | 3.76 | 13.01 | 6.35 | 6.73 | 859 | 0.0 | 3.0 |
| 24Q2 (18) | 67.2 | 18.1 | 2.02 | 1.04 | 13.04 | 7.22 | 1.36 | 14.29 | 1.49 | 8.22 | 11.99 | 9.45 | 1.55 | -4.28 | 5.09 | 2.02 | -3.23 | -0.52 | 12.23 | -5.18 | 7.29 | 859 | 0.0 | 3.0 |
| 24Q1 (17) | 56.9 | -9.9 | -12.85 | 0.92 | -2.13 | -6.12 | 1.19 | -7.75 | 23.96 | 7.34 | -2.13 | -6.73 | 1.62 | 8.62 | 7.72 | 2.09 | 2.38 | 42.24 | 12.90 | 8.62 | 7.02 | 859 | 0.0 | 3.0 |
| 23Q4 (16) | 63.15 | -7.27 | -21.87 | 0.94 | -9.62 | -22.31 | 1.29 | -6.52 | -23.67 | 7.5 | -9.64 | -18.66 | 1.49 | -2.53 | -0.56 | 2.04 | 0.81 | -2.3 | 11.88 | -2.56 | 4.12 | 859 | 3.0 | 3.0 |
| 23Q3 (15) | 68.1 | 3.39 | 12.34 | 1.04 | 7.22 | 8.33 | 1.38 | 2.99 | -2.82 | 8.3 | 10.52 | 13.7 | 1.53 | 3.71 | -3.57 | 2.03 | -0.39 | -13.49 | 12.19 | 6.9 | 1.21 | 834 | 0.0 | 6.51 |
| 23Q2 (14) | 65.87 | 0.89 | 22.41 | 0.97 | -1.02 | 7.78 | 1.34 | 39.58 | -11.26 | 7.51 | -4.57 | -8.41 | 1.47 | -1.89 | -11.96 | 2.03 | 38.35 | -27.51 | 11.40 | -5.41 | -25.18 | 834 | 0.0 | 6.51 |
| 23Q1 (13) | 65.29 | -19.23 | 44.64 | 0.98 | -19.01 | 30.67 | 0.96 | -43.2 | -7.69 | 7.87 | -14.64 | -3.67 | 1.50 | 0.27 | -9.66 | 1.47 | -29.67 | -36.18 | 12.05 | 5.67 | -33.4 | 834 | 0.0 | 6.51 |
| 22Q4 (12) | 80.83 | 33.34 | 64.62 | 1.21 | 26.04 | 63.51 | 1.69 | 19.01 | -2.87 | 9.22 | 26.3 | 20.37 | 1.50 | -5.47 | -0.67 | 2.09 | -10.74 | -41.0 | 11.41 | -5.28 | -26.88 | 834 | 6.51 | 6.51 |
| 22Q3 (11) | 60.62 | 12.66 | 69.09 | 0.96 | 6.67 | 33.33 | 1.42 | -5.96 | 18.33 | 7.3 | -10.98 | -1.62 | 1.58 | -5.32 | -21.15 | 2.34 | -16.52 | -30.02 | 12.04 | -20.98 | -41.82 | 783 | 0.0 | -1.01 |
| 22Q2 (10) | 53.81 | 19.21 | 63.01 | 0.9 | 20.0 | 36.36 | 1.51 | 45.19 | 65.93 | 8.2 | 0.37 | 24.24 | 1.67 | 0.67 | -16.35 | 2.81 | 21.8 | 1.79 | 15.24 | -15.8 | -23.78 | 783 | 0.0 | -1.01 |
| 22Q1 (9) | 45.14 | -8.07 | 36.29 | 0.75 | 1.35 | 11.94 | 1.04 | -40.23 | 11.83 | 8.17 | 6.66 | 25.89 | 1.66 | 10.24 | -17.87 | 2.30 | -34.99 | -17.95 | 18.10 | 16.01 | -7.64 | 783 | 0.0 | -1.01 |
| 21Q4 (8) | 49.1 | 36.96 | 24.49 | 0.74 | 2.78 | -14.94 | 1.74 | 45.0 | 45.0 | 7.66 | 3.23 | 2.54 | 1.51 | -24.96 | -31.68 | 3.54 | 5.87 | 16.47 | 15.60 | -24.62 | -17.63 | 783 | -1.01 | -1.01 |
| 21Q3 (7) | 35.85 | 8.6 | 1.59 | 0.72 | 9.09 | 18.03 | 1.2 | 31.87 | 53.85 | 7.42 | 12.42 | 21.64 | 2.01 | 0.45 | 16.19 | 3.35 | 21.42 | 51.44 | 20.70 | 3.52 | 19.74 | 791 | 0.0 | 4.22 |
| 21Q2 (6) | 33.01 | -0.33 | 12.78 | 0.66 | -1.49 | 11.86 | 0.91 | -2.15 | 30.0 | 6.6 | 1.69 | 12.82 | 2.00 | -1.16 | -0.81 | 2.76 | -1.82 | 15.27 | 19.99 | 2.03 | 0.04 | 791 | 0.0 | 4.22 |
| 21Q1 (5) | 33.12 | -16.02 | 4.48 | 0.67 | -22.99 | 11.67 | 0.93 | -22.5 | 34.78 | 6.49 | -13.12 | 15.48 | 2.02 | -8.29 | 6.88 | 2.81 | -7.71 | 29.0 | 19.60 | 3.46 | 10.53 | 791 | 0.0 | 6.75 |
| 20Q4 (4) | 39.44 | 11.76 | 0.0 | 0.87 | 42.62 | 0.0 | 1.2 | 53.85 | 0.0 | 7.47 | 22.46 | 0.0 | 2.21 | 27.62 | 0.0 | 3.04 | 37.66 | 0.0 | 18.94 | 9.57 | 0.0 | 791 | 4.22 | 0.0 |
| 20Q3 (3) | 35.29 | 20.57 | 0.0 | 0.61 | 3.39 | 0.0 | 0.78 | 11.43 | 0.0 | 6.1 | 4.27 | 0.0 | 1.73 | -14.25 | 0.0 | 2.21 | -7.58 | 0.0 | 17.29 | -13.51 | 0.0 | 759 | 0.0 | 0.0 |
| 20Q2 (2) | 29.27 | -7.67 | 0.0 | 0.59 | -1.67 | 0.0 | 0.7 | 1.45 | 0.0 | 5.85 | 4.09 | 0.0 | 2.02 | 6.5 | 0.0 | 2.39 | 9.87 | 0.0 | 19.99 | 12.73 | 0.0 | 759 | 2.43 | 0.0 |
| 20Q1 (1) | 31.7 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 5.62 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 2.18 | 0.0 | 0.0 | 17.73 | 0.0 | 0.0 | 741 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 250.44 | -4.56 | 4.07 | 3.3 | 5.28 | 6.24 | 32.23 | 3.43 | 1.63 | 8.24 | 2.11 | 11.32 | 12.87 | 8.38 | 859 | 0.0 |
| 2023 (9) | 262.41 | 9.16 | 3.94 | 3.41 | 4.97 | -12.04 | 31.16 | -5.29 | 1.50 | -5.26 | 1.89 | -19.41 | 11.87 | -13.23 | 859 | 3.0 |
| 2022 (8) | 240.4 | 59.12 | 3.81 | 36.56 | 5.65 | 17.95 | 32.9 | 16.75 | 1.58 | -14.18 | 2.35 | -25.87 | 13.69 | -26.63 | 834 | 6.51 |
| 2021 (7) | 151.08 | 11.34 | 2.79 | 4.89 | 4.79 | 42.14 | 28.18 | 12.54 | 1.85 | -5.8 | 3.17 | 27.66 | 18.65 | 1.08 | 783 | -1.01 |
| 2020 (6) | 135.69 | 26.69 | 2.66 | -6.34 | 3.37 | 9.06 | 25.04 | 12.79 | 1.96 | -26.07 | 2.48 | -13.92 | 18.45 | -10.97 | 791 | 4.22 |
| 2019 (5) | 107.1 | -20.43 | 2.84 | -8.09 | 3.09 | -8.58 | 22.2 | -2.37 | 2.65 | 15.51 | 2.89 | 14.89 | 20.73 | 22.69 | 759 | 2.43 |
| 2018 (4) | 134.6 | 10.68 | 3.09 | -4.63 | 3.38 | 19.86 | 22.74 | 39.68 | 2.30 | -13.83 | 2.51 | 8.29 | 16.89 | 26.2 | 741 | 20.68 |
| 2017 (3) | 121.61 | 30.9 | 3.24 | -9.5 | 2.82 | 31.78 | 16.28 | 36.12 | 2.66 | -30.86 | 2.32 | 0.67 | 13.39 | 3.98 | 614 | 16.73 |
| 2016 (2) | 92.9 | 19.69 | 3.58 | 21.36 | 2.14 | 0.94 | 11.96 | 6.31 | 3.85 | 1.4 | 2.30 | -15.66 | 12.87 | -11.17 | 526 | 1.94 |
| 2015 (1) | 77.62 | 11.65 | 2.95 | 23.43 | 2.12 | -2.75 | 11.25 | 18.05 | 3.80 | 0 | 2.73 | 0 | 14.49 | 0 | 516 | 4.24 |
