- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.03 | 200.0 | -66.67 | 0.01 | 0 | 0 | 0.09 | -30.77 | -18.18 | 0 | 0 | 0 | 33.33 | 0 | 0 | 300.00 | -76.92 | 145.45 | 0.00 | 0 | 0 | 26 | 0.0 | -3.7 |
| 24Q2 (19) | 0.01 | -99.96 | 0.0 | 0 | -100.0 | 0 | 0.13 | -7.14 | 8.33 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 1300.00 | 211428.57 | 8.33 | 0.00 | 0 | 0 | 26 | 0.0 | -3.7 |
| 24Q1 (18) | 22.78 | -56.92 | 532.78 | 1.11 | -56.98 | 428.57 | 0.14 | 7.69 | 16.67 | 0 | 0 | 0 | 4.87 | -0.13 | -16.47 | 0.61 | 149.99 | -81.56 | 0.00 | 0 | 0 | 26 | 0.0 | -3.7 |
| 23Q4 (17) | 52.88 | 58655.56 | 1360.77 | 2.58 | 0 | 1190.0 | 0.13 | 18.18 | 62.5 | 0 | 0 | 0 | 4.88 | 0 | -11.69 | 0.25 | -99.8 | -88.88 | 0.00 | 0 | 0 | 26 | -3.7 | -3.7 |
| 23Q3 (16) | 0.09 | 800.0 | 800.0 | 0 | 0 | 0 | 0.11 | -8.33 | -8.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 122.22 | -89.81 | -89.81 | 0.00 | 0 | 0 | 27 | 0.0 | -10.0 |
| 23Q2 (15) | 0.01 | -99.72 | 0.0 | 0 | -100.0 | 0 | 0.12 | 0.0 | -7.69 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 1200.00 | 35900.0 | -7.69 | 0.00 | 0 | 0 | 27 | 0.0 | -10.0 |
| 23Q1 (14) | 3.6 | -0.55 | -58.48 | 0.21 | 5.0 | -53.33 | 0.12 | 50.0 | -29.41 | 0 | 0 | 0 | 5.83 | 5.58 | 12.39 | 3.33 | 50.83 | 70.0 | 0.00 | 0 | 0 | 27 | 0.0 | -10.0 |
| 22Q4 (13) | 3.62 | 36100.0 | -62.91 | 0.2 | 0 | -59.18 | 0.08 | -33.33 | -42.86 | 0 | 0 | 0 | 5.52 | 0 | 10.05 | 2.21 | -99.82 | 54.06 | 0.00 | 0 | 0 | 27 | -10.0 | -10.0 |
| 22Q3 (12) | 0.01 | 0.0 | -99.94 | 0 | 0 | -100.0 | 0.12 | -7.69 | -7.69 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 1200.00 | -7.69 | 163100.0 | 0.00 | 0 | 0 | 30 | 0.0 | -3.23 |
| 22Q2 (11) | 0.01 | -99.88 | 0.0 | 0 | -100.0 | 0 | 0.13 | -23.53 | -13.33 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 1300.00 | 66200.0 | -13.33 | 0.00 | 0 | 0 | 30 | 0.0 | -3.23 |
| 22Q1 (10) | 8.67 | -11.17 | 60.85 | 0.45 | -8.16 | 60.71 | 0.17 | 21.43 | 21.43 | 0 | 0 | 0 | 5.19 | 3.38 | -0.09 | 1.96 | 36.69 | -24.51 | 0.00 | 0 | 0 | 30 | 0.0 | -3.23 |
| 21Q4 (9) | 9.76 | -44.8 | -60.18 | 0.49 | -43.02 | -60.16 | 0.14 | 7.69 | -6.67 | 0 | 0 | 0 | 5.02 | 3.21 | 0.04 | 1.43 | 95.08 | 134.39 | 0.00 | 0 | 0 | 30 | -3.23 | -3.23 |
| 21Q3 (8) | 17.68 | 176700.0 | 153.66 | 0.86 | 0 | 152.94 | 0.13 | -13.33 | 8.33 | 0 | 0 | 0 | 4.86 | 0 | -0.28 | 0.74 | -99.95 | -57.29 | 0.00 | 0 | 0 | 31 | 0.0 | 10.71 |
| 21Q2 (7) | 0.01 | -99.81 | 0.0 | 0 | -100.0 | 0 | 0.15 | 7.14 | 36.36 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 1500.00 | 57650.0 | 36.36 | 0.00 | 0 | 0 | 31 | 0.0 | 10.71 |
| 21Q1 (6) | 5.39 | -78.01 | 238.99 | 0.28 | -77.24 | 300.0 | 0.14 | -6.67 | 7.69 | 0 | 0 | 0 | 5.19 | 3.52 | 18.0 | 2.60 | 324.42 | -68.23 | 0.00 | 0 | 0 | 31 | 0.0 | 10.71 |
| 20Q4 (5) | 24.51 | 251.65 | 358.99 | 1.23 | 261.76 | 434.78 | 0.15 | 25.0 | 50.0 | 0 | 0 | 0 | 5.02 | 2.88 | 16.51 | 0.61 | -64.45 | -67.32 | 0.00 | 0 | 0 | 31 | 10.71 | 10.71 |
| 20Q3 (4) | 6.97 | 69600.0 | 0.0 | 0.34 | 0 | 0.0 | 0.12 | 9.09 | 0.0 | 0 | 0 | 0.0 | 4.88 | 0 | 0.0 | 1.72 | -99.84 | 0.0 | 0.00 | 0 | 0.0 | 28 | 0.0 | 0.0 |
| 20Q2 (3) | 0.01 | -99.37 | 0.0 | 0 | -100.0 | 0.0 | 0.11 | -15.38 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 1100.00 | 13353.85 | 0.0 | 0.00 | 0 | 0.0 | 28 | 0.0 | 0.0 |
| 20Q1 (2) | 1.59 | -70.22 | 0.0 | 0.07 | -69.57 | 0.0 | 0.13 | 30.0 | 0.0 | 0 | 0 | 0.0 | 4.40 | 2.21 | 0.0 | 8.18 | 336.6 | 0.0 | 0.00 | 0 | 0.0 | 28 | 0.0 | 0.0 |
| 19Q4 (1) | 5.34 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.31 | 0.0 | 0.0 | 1.87 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 28 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 56.59 | 360.08 | 2.79 | 322.73 | 0.47 | -6.0 | 0 | 0 | 4.93 | -8.12 | 0.83 | -79.57 | 0.00 | 0 | 26 | -3.7 |
| 2022 (9) | 12.3 | -62.55 | 0.66 | -59.51 | 0.5 | -9.09 | 0 | 0 | 5.37 | 8.11 | 4.07 | 142.72 | 0.00 | 0 | 27 | -10.0 |
| 2021 (8) | 32.84 | -0.73 | 1.63 | -1.21 | 0.55 | 7.84 | 0 | 0 | 4.96 | -0.49 | 1.67 | 8.63 | 0.00 | 0 | 30 | -3.23 |
| 2020 (7) | 33.08 | 380.12 | 1.65 | 450.0 | 0.51 | 21.43 | 0 | 0 | 4.99 | 14.56 | 1.54 | -74.71 | 0.00 | 0 | 31 | 10.71 |
| 2019 (6) | 6.89 | -81.8 | 0.3 | -82.35 | 0.42 | 0.0 | 0 | 0 | 4.35 | -3.03 | 6.10 | 449.49 | 0.00 | 0 | 28 | 27.27 |
| 2018 (5) | 37.86 | 134.86 | 1.7 | 183.33 | 0.42 | 16.67 | 0 | 0 | 4.49 | 20.64 | 1.11 | -50.33 | 0.00 | 0 | 22 | 10.0 |
| 2017 (4) | 16.12 | -33.91 | 0.6 | -74.58 | 0.36 | -2.7 | 0 | 0 | 3.72 | -61.53 | 2.23 | 47.21 | 0.00 | 0 | 20 | -4.76 |
| 2016 (3) | 24.39 | -30.45 | 2.36 | 424.44 | 0.37 | 8.82 | 0 | 0 | 9.68 | 654.09 | 1.52 | 56.48 | 0.00 | 0 | 21 | 40.0 |
| 2015 (2) | 35.07 | 116800.0 | 0.45 | -22.41 | 0.34 | 61.9 | 0 | 0 | 1.28 | -99.93 | 0.97 | -99.86 | 0.00 | 0 | 15 | 66.67 |
| 2014 (1) | 0.03 | 200.0 | 0.58 | 11.54 | 0.21 | 16.67 | 0 | 0 | 1933.33 | 0 | 700.00 | 0 | 0.00 | 0 | 9 | 12.5 |
