- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.6 | -7.63 | 3.37 | 0.22 | 0.0 | 0.0 | 0.16 | -5.88 | 6.67 | 0.27 | 0.0 | 8.0 | 4.78 | 8.26 | -3.26 | 3.48 | 1.89 | 3.19 | 5.87 | 8.26 | 4.48 | 169 | 0.0 | 5.62 |
| 24Q2 (19) | 4.98 | 16.9 | -0.6 | 0.22 | 10.0 | 0.0 | 0.17 | 13.33 | 13.33 | 0.27 | 3.85 | 8.0 | 4.42 | -5.9 | 0.6 | 3.41 | -3.05 | 14.02 | 5.42 | -11.17 | 8.65 | 169 | 0.0 | 5.62 |
| 24Q1 (18) | 4.26 | -7.79 | -2.29 | 0.2 | -4.76 | 0.0 | 0.15 | -6.25 | 7.14 | 0.26 | -10.34 | 8.33 | 4.69 | 3.29 | 2.35 | 3.52 | 1.67 | 9.66 | 6.10 | -2.77 | 10.88 | 169 | 0.0 | 5.62 |
| 23Q4 (17) | 4.62 | 3.82 | -8.33 | 0.21 | -4.55 | 10.53 | 0.16 | 6.67 | 6.67 | 0.29 | 16.0 | 26.09 | 4.55 | -8.06 | 20.57 | 3.46 | 2.74 | 16.36 | 6.28 | 11.73 | 37.55 | 169 | 5.62 | 5.62 |
| 23Q3 (16) | 4.45 | -11.18 | 5.95 | 0.22 | 0.0 | 10.0 | 0.15 | 0.0 | 25.0 | 0.25 | 0.0 | 13.64 | 4.94 | 12.58 | 3.82 | 3.37 | 12.58 | 17.98 | 5.62 | 12.58 | 7.25 | 160 | 0.0 | 3.23 |
| 23Q2 (15) | 5.01 | 14.91 | 15.44 | 0.22 | 10.0 | 22.22 | 0.15 | 7.14 | 25.0 | 0.25 | 4.17 | 13.64 | 4.39 | -4.27 | 5.88 | 2.99 | -6.76 | 8.28 | 4.99 | -9.35 | -1.56 | 160 | 0.0 | 3.23 |
| 23Q1 (14) | 4.36 | -13.49 | 20.44 | 0.2 | 5.26 | 11.11 | 0.14 | -6.67 | 27.27 | 0.24 | 4.35 | 20.0 | 4.59 | 21.68 | -7.75 | 3.21 | 7.89 | 5.67 | 5.50 | 20.62 | -0.37 | 160 | 0.0 | 3.23 |
| 22Q4 (13) | 5.04 | 20.0 | 22.93 | 0.19 | -5.0 | 18.75 | 0.15 | 25.0 | 36.36 | 0.23 | 4.55 | 9.52 | 3.77 | -20.83 | -3.4 | 2.98 | 4.17 | 10.93 | 4.56 | -12.88 | -10.9 | 160 | 3.23 | 3.23 |
| 22Q3 (12) | 4.2 | -3.23 | 19.32 | 0.2 | 11.11 | 25.0 | 0.12 | 0.0 | 20.0 | 0.22 | 0.0 | 10.0 | 4.76 | 14.81 | 4.76 | 2.86 | 3.33 | 0.57 | 5.24 | 3.33 | -7.81 | 155 | 0.0 | 1.31 |
| 22Q2 (11) | 4.34 | 19.89 | 22.6 | 0.18 | 0.0 | 12.5 | 0.12 | 9.09 | 20.0 | 0.22 | 10.0 | 10.0 | 4.15 | -16.59 | -8.24 | 2.76 | -9.01 | -2.12 | 5.07 | -8.25 | -10.28 | 155 | 0.0 | 1.31 |
| 22Q1 (10) | 3.62 | -11.71 | 16.4 | 0.18 | 12.5 | 5.88 | 0.11 | 0.0 | 10.0 | 0.2 | -4.76 | 5.26 | 4.97 | 27.42 | -9.03 | 3.04 | 13.26 | -5.5 | 5.52 | 7.87 | -9.57 | 155 | 0.0 | 1.31 |
| 21Q4 (9) | 4.1 | 16.48 | 12.64 | 0.16 | 0.0 | 0.0 | 0.11 | 10.0 | 22.22 | 0.21 | 5.0 | 23.53 | 3.90 | -14.15 | -11.22 | 2.68 | -5.56 | 8.51 | 5.12 | -9.85 | 9.67 | 155 | 1.31 | 1.31 |
| 21Q3 (8) | 3.52 | -0.56 | 15.41 | 0.16 | 0.0 | 23.08 | 0.1 | 0.0 | 0.0 | 0.2 | 0.0 | 11.11 | 4.55 | 0.57 | 6.64 | 2.84 | 0.57 | -13.35 | 5.68 | 0.57 | -3.72 | 153 | 0.0 | 1.32 |
| 21Q2 (7) | 3.54 | 13.83 | 35.11 | 0.16 | -5.88 | 0.0 | 0.1 | 0.0 | 11.11 | 0.2 | 5.26 | 11.11 | 4.52 | -17.31 | -25.99 | 2.82 | -12.15 | -17.77 | 5.65 | -7.52 | -17.77 | 153 | 0.0 | 1.32 |
| 21Q1 (6) | 3.11 | -14.56 | 5.07 | 0.17 | 6.25 | -10.53 | 0.1 | 11.11 | 11.11 | 0.19 | 11.76 | 0.0 | 5.47 | 24.36 | -14.84 | 3.22 | 30.05 | 5.75 | 6.11 | 30.81 | -4.82 | 153 | 0.0 | 1.32 |
| 20Q4 (5) | 3.64 | 19.34 | -3.19 | 0.16 | 23.08 | -20.0 | 0.09 | -10.0 | -10.0 | 0.17 | -5.56 | 6.25 | 4.40 | 3.13 | -17.36 | 2.47 | -24.59 | -7.03 | 4.67 | -20.86 | 9.75 | 153 | 1.32 | 1.32 |
| 20Q3 (4) | 3.05 | 16.41 | 0.0 | 0.13 | -18.75 | 0.0 | 0.1 | 11.11 | 0.0 | 0.18 | 0.0 | 0.0 | 4.26 | -30.2 | 0.0 | 3.28 | -4.55 | 0.0 | 5.90 | -14.1 | 0.0 | 151 | 0.0 | 0.0 |
| 20Q2 (3) | 2.62 | -11.49 | 0.0 | 0.16 | -15.79 | 0.0 | 0.09 | 0.0 | 0.0 | 0.18 | -5.26 | 0.0 | 6.11 | -4.86 | 0.0 | 3.44 | 12.98 | 0.0 | 6.87 | 7.03 | 0.0 | 151 | 0.0 | 0.0 |
| 20Q1 (2) | 2.96 | -21.28 | 0.0 | 0.19 | -5.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.19 | 18.75 | 0.0 | 6.42 | 20.68 | 0.0 | 3.04 | 14.32 | 0.0 | 6.42 | 50.84 | 0.0 | 151 | 0.0 | 0.0 |
| 19Q4 (1) | 3.76 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 5.32 | 0.0 | 0.0 | 2.66 | 0.0 | 0.0 | 4.26 | 0.0 | 0.0 | 151 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.45 | 7.27 | 0.85 | 14.86 | 0.61 | 19.61 | 1.02 | 15.91 | 4.61 | 7.08 | 3.31 | 11.5 | 5.53 | 8.06 | 169 | 5.62 |
| 2022 (9) | 17.2 | 20.53 | 0.74 | 13.85 | 0.51 | 21.43 | 0.88 | 10.0 | 4.30 | -5.55 | 2.97 | 0.74 | 5.12 | -8.74 | 160 | 3.23 |
| 2021 (8) | 14.27 | 16.3 | 0.65 | 3.17 | 0.42 | 13.51 | 0.8 | 12.68 | 4.56 | -11.29 | 2.94 | -2.4 | 5.61 | -3.12 | 155 | 1.31 |
| 2020 (7) | 12.27 | -8.98 | 0.63 | -17.11 | 0.37 | 0.0 | 0.71 | -1.39 | 5.13 | -8.93 | 3.02 | 9.86 | 5.79 | 8.34 | 153 | 1.32 |
| 2019 (6) | 13.48 | -1.46 | 0.76 | -2.56 | 0.37 | 2.78 | 0.72 | 4.35 | 5.64 | -1.12 | 2.74 | 4.3 | 5.34 | 5.9 | 151 | 0.0 |
| 2018 (5) | 13.68 | 0.51 | 0.78 | 1.3 | 0.36 | 5.88 | 0.69 | 4.55 | 5.70 | 0.78 | 2.63 | 5.34 | 5.04 | 4.01 | 151 | 2.72 |
| 2017 (4) | 13.61 | 6.33 | 0.77 | -13.48 | 0.34 | 0.0 | 0.66 | 8.2 | 5.66 | -18.63 | 2.50 | -5.95 | 4.85 | 1.76 | 147 | 0.0 |
| 2016 (3) | 12.8 | 1.19 | 0.89 | 14.1 | 0.34 | 6.25 | 0.61 | 1.67 | 6.95 | 12.77 | 2.66 | 5.0 | 4.77 | 0.48 | 147 | 1.38 |
| 2015 (2) | 12.65 | -1.25 | 0.78 | 9.86 | 0.32 | 3.23 | 0.6 | 5.26 | 6.17 | 11.25 | 2.53 | 4.53 | 4.74 | 6.59 | 145 | 4.32 |
| 2014 (1) | 12.81 | 19.83 | 0.71 | 12.7 | 0.31 | 10.71 | 0.57 | 14.0 | 5.54 | 0 | 2.42 | 0 | 4.45 | 0 | 139 | 2.21 |
