- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 3.43 | -45.81 | 99.42 | 0.17 | -32.0 | 0.0 | 0.25 | -32.43 | 0.0 | 0 | 0 | 0 | 4.96 | 25.49 | -49.85 | 7.29 | 24.69 | -49.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (19) | 6.33 | 53.64 | 229.69 | 0.25 | -10.71 | 56.25 | 0.37 | 42.31 | 54.17 | 0 | 0 | 0 | 3.95 | -41.89 | -52.61 | 5.85 | -7.38 | -53.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (18) | 4.12 | -27.46 | 40.14 | 0.28 | -9.68 | 27.27 | 0.26 | -36.59 | -16.13 | 0 | 0 | 0 | 6.80 | 24.52 | -9.18 | 6.31 | -12.57 | -40.15 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (17) | 5.68 | 230.23 | 55.62 | 0.31 | 82.35 | 19.23 | 0.41 | 64.0 | 57.69 | 0 | 0 | 0 | 5.46 | -44.78 | -23.38 | 7.22 | -50.34 | 1.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (16) | 1.72 | -10.42 | -19.25 | 0.17 | 6.25 | -41.38 | 0.25 | 4.17 | 31.58 | 0 | 0 | 0 | 9.88 | 18.6 | -27.41 | 14.53 | 16.28 | 62.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (15) | 1.92 | -34.69 | -53.17 | 0.16 | -27.27 | -42.86 | 0.24 | -22.58 | -14.29 | 0 | 0 | 0 | 8.33 | 11.36 | 22.02 | 12.50 | 18.55 | 83.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (14) | 2.94 | -19.45 | 406.9 | 0.22 | -15.38 | -15.38 | 0.31 | 19.23 | 34.78 | 0 | 0 | 0 | 7.48 | 5.05 | -83.31 | 10.54 | 48.02 | -73.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (13) | 3.65 | 71.36 | 9025.0 | 0.26 | -10.34 | 1400.0 | 0.26 | 36.84 | 85.71 | 0 | 0 | 0 | 7.12 | -47.68 | 114.25 | 7.12 | -20.14 | -97.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (12) | 2.13 | -48.05 | 60.15 | 0.29 | 3.57 | 93.33 | 0.19 | -32.14 | 18.75 | 0 | 0 | 0 | 13.62 | 99.36 | 20.72 | 8.92 | 30.62 | -25.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (11) | 4.1 | 606.9 | 283.18 | 0.28 | 7.69 | 40.0 | 0.28 | 21.74 | 55.56 | 0 | 0 | 0 | 6.83 | -84.77 | -63.46 | 6.83 | -82.78 | -59.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (10) | 0.58 | 1350.0 | -90.55 | 0.26 | 1400.0 | -33.33 | 0.23 | 64.29 | -57.41 | 0 | 0 | 0 | 44.83 | 189.66 | 605.75 | 39.66 | -88.67 | 350.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (9) | 0.04 | -96.99 | -97.75 | -0.02 | -113.33 | -113.33 | 0.14 | -12.5 | -30.0 | 0 | 0 | 0 | -50.00 | -543.33 | -693.33 | 350.00 | 2809.38 | 3015.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (8) | 1.33 | 24.3 | 682.35 | 0.15 | -25.0 | 200.0 | 0.16 | -11.11 | 14.29 | 0 | 0 | 0 | 11.28 | -39.66 | -61.65 | 12.03 | -28.49 | -85.39 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (7) | 1.07 | -82.57 | -35.15 | 0.2 | -48.72 | 150.0 | 0.18 | -66.67 | -28.0 | 0 | 0 | 0 | 18.69 | 194.27 | 285.51 | 16.82 | 91.28 | 11.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (6) | 6.14 | 244.94 | 123.27 | 0.39 | 160.0 | 21.88 | 0.54 | 170.0 | 42.11 | 0 | 0 | 0 | 6.35 | -24.63 | -45.41 | 8.79 | -21.73 | -36.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (5) | 1.78 | 947.06 | -70.13 | 0.15 | 200.0 | -34.78 | 0.2 | 42.86 | -51.22 | 0 | 0 | 0 | 8.43 | -71.35 | 118.37 | 11.24 | -86.36 | 63.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (4) | 0.17 | -89.7 | 0.0 | 0.05 | -37.5 | 0.0 | 0.14 | -44.0 | 0.0 | 0 | 0 | 0.0 | 29.41 | 506.62 | 0.0 | 82.35 | 443.53 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (3) | 1.65 | -40.0 | 0.0 | 0.08 | -75.0 | 0.0 | 0.25 | -34.21 | 0.0 | 0 | 0 | 0.0 | 4.85 | -58.33 | 0.0 | 15.15 | 9.65 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (2) | 2.75 | -53.86 | 0.0 | 0.32 | 39.13 | 0.0 | 0.38 | -7.32 | 0.0 | 0 | 0 | 0.0 | 11.64 | 201.53 | 0.0 | 13.82 | 100.87 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (1) | 5.96 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.86 | 0.0 | 0.0 | 6.88 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.44 | 4.75 | 0.91 | -13.33 | 1.15 | 9.52 | 0 | 0 | 6.77 | -17.27 | 8.56 | 4.55 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 12.83 | 324.83 | 1.05 | 81.03 | 1.05 | 47.89 | 0 | 0 | 8.18 | -57.39 | 8.18 | -65.19 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 3.02 | -68.99 | 0.58 | -13.43 | 0.71 | -36.61 | 0 | 0 | 19.21 | 179.19 | 23.51 | 104.45 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 9.74 | -39.58 | 0.67 | -33.0 | 1.12 | -27.74 | 0 | 0 | 6.88 | 10.89 | 11.50 | 19.59 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 16.12 | 39.21 | 1.0 | 21.95 | 1.55 | 31.36 | 0 | 0 | 6.20 | -12.39 | 9.62 | -5.64 | 0.00 | 0 | 31 | 0.0 |
| 2018 (5) | 11.58 | 32.8 | 0.82 | -6.82 | 1.18 | 12.38 | 0 | 0 | 7.08 | -29.83 | 10.19 | -15.37 | 0.00 | 0 | 31 | 0.0 |
| 2017 (4) | 8.72 | 18.64 | 0.88 | 20.55 | 1.05 | 31.25 | 0 | 0 | 10.09 | 1.61 | 12.04 | 10.63 | 0.00 | 0 | 31 | 0.0 |
| 2016 (3) | 7.35 | 3.38 | 0.73 | -17.98 | 0.8 | 26.98 | 0 | 0 | 9.93 | -20.66 | 10.88 | 22.84 | 0.00 | 0 | 31 | 0.0 |
| 2015 (2) | 7.11 | 640.62 | 0.89 | 709.09 | 0.63 | 320.0 | 0 | 0 | 12.52 | 9.24 | 8.86 | -43.29 | 0.00 | 0 | 31 | 0.0 |
| 2014 (1) | 0.96 | 174.29 | 0.11 | 0 | 0.15 | 0 | 0 | 0 | 11.46 | 0 | 15.62 | 0 | 0.00 | 0 | 31 | 675.0 |
