- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.57 | 38.92 | 60.62 | 0.12 | -20.0 | 33.33 | 0.67 | 36.73 | 76.32 | 0.49 | 4.26 | 2.08 | 4.67 | -42.41 | -16.99 | 26.07 | -1.57 | 9.77 | 19.07 | -24.95 | -36.45 | 204 | 0.0 | 23.64 |
| 24Q2 (19) | 1.85 | 14.91 | 17.09 | 0.15 | 7.14 | 87.5 | 0.49 | 19.51 | 44.12 | 0.47 | 11.9 | 4.44 | 8.11 | -6.76 | 60.14 | 26.49 | 4.01 | 23.08 | 25.41 | -2.61 | -10.8 | 204 | 0.0 | 23.64 |
| 24Q1 (18) | 1.61 | 15.83 | 8.78 | 0.14 | 180.0 | 180.0 | 0.41 | -21.15 | 17.14 | 0.42 | 7.69 | -8.7 | 8.70 | 141.74 | 157.39 | 25.47 | -31.93 | 7.68 | 26.09 | -7.02 | -16.07 | 204 | 0.0 | 23.64 |
| 23Q4 (17) | 1.39 | -13.12 | 0.72 | 0.05 | -44.44 | -16.67 | 0.52 | 36.84 | 30.0 | 0.39 | -18.75 | -2.5 | 3.60 | -36.05 | -17.27 | 37.41 | 57.52 | 29.06 | 28.06 | -6.47 | -3.2 | 204 | 23.64 | 23.64 |
| 23Q3 (16) | 1.6 | 1.27 | 22.14 | 0.09 | 12.5 | 12.5 | 0.38 | 11.76 | 35.71 | 0.48 | 6.67 | 23.08 | 5.62 | 11.09 | -7.89 | 23.75 | 10.37 | 11.12 | 30.00 | 5.33 | 0.77 | 165 | 0.0 | 38.66 |
| 23Q2 (15) | 1.58 | 6.76 | 27.42 | 0.08 | 60.0 | 0.0 | 0.34 | -2.86 | 9.68 | 0.45 | -2.17 | 73.08 | 5.06 | 49.87 | -21.52 | 21.52 | -9.01 | -13.92 | 28.48 | -8.37 | 35.83 | 165 | 0.0 | 38.66 |
| 23Q1 (14) | 1.48 | 7.25 | 24.37 | 0.05 | -16.67 | 25.0 | 0.35 | -12.5 | 6.06 | 0.46 | 15.0 | 58.62 | 3.38 | -22.3 | 0.51 | 23.65 | -18.41 | -14.72 | 31.08 | 7.23 | 27.54 | 165 | 0.0 | 38.66 |
| 22Q4 (13) | 1.38 | 5.34 | 22.12 | 0.06 | -25.0 | 20.0 | 0.4 | 42.86 | 37.93 | 0.4 | 2.56 | 37.93 | 4.35 | -28.8 | -1.74 | 28.99 | 35.61 | 12.94 | 28.99 | -2.64 | 12.94 | 165 | 38.66 | 38.66 |
| 22Q3 (12) | 1.31 | 5.65 | 29.7 | 0.08 | 0.0 | 100.0 | 0.28 | -9.68 | 7.69 | 0.39 | 50.0 | 56.0 | 6.11 | -5.34 | 54.2 | 21.37 | -14.5 | -16.97 | 29.77 | 41.98 | 20.27 | 119 | 0.0 | 0.85 |
| 22Q2 (11) | 1.24 | 4.2 | 30.53 | 0.08 | 100.0 | 166.67 | 0.31 | -6.06 | 6.9 | 0.26 | -10.34 | 8.33 | 6.45 | 91.94 | 104.3 | 25.00 | -9.85 | -18.1 | 20.97 | -13.96 | -17.0 | 119 | 0.0 | 0.85 |
| 22Q1 (10) | 1.19 | 5.31 | 41.67 | 0.04 | -20.0 | 33.33 | 0.33 | 13.79 | 22.22 | 0.29 | 0.0 | 7.41 | 3.36 | -24.03 | -5.88 | 27.73 | 8.06 | -13.73 | 24.37 | -5.04 | -24.18 | 119 | 0.0 | 0.85 |
| 21Q4 (9) | 1.13 | 11.88 | 56.94 | 0.05 | 25.0 | 66.67 | 0.29 | 11.54 | 16.0 | 0.29 | 16.0 | 20.83 | 4.42 | 11.73 | 6.19 | 25.66 | -0.31 | -26.09 | 25.66 | 3.68 | -23.01 | 119 | 0.85 | 0.85 |
| 21Q3 (8) | 1.01 | 6.32 | 6.32 | 0.04 | 33.33 | 33.33 | 0.26 | -10.34 | 13.04 | 0.25 | 4.17 | -3.85 | 3.96 | 25.41 | 25.41 | 25.74 | -15.67 | 6.33 | 24.75 | -2.02 | -9.56 | 118 | 0.0 | -4.07 |
| 21Q2 (7) | 0.95 | 13.1 | 4.4 | 0.03 | 0.0 | -50.0 | 0.29 | 7.41 | 11.54 | 0.24 | -11.11 | 0.0 | 3.16 | -11.58 | -52.11 | 30.53 | -5.03 | 6.84 | 25.26 | -21.4 | -4.21 | 118 | 0.0 | -4.07 |
| 21Q1 (6) | 0.84 | 16.67 | -20.0 | 0.03 | 0.0 | -40.0 | 0.27 | 8.0 | 8.0 | 0.27 | 12.5 | 8.0 | 3.57 | -14.29 | -25.0 | 32.14 | -7.43 | 35.0 | 32.14 | -3.57 | 35.0 | 118 | 0.0 | 43.9 |
| 20Q4 (5) | 0.72 | -24.21 | -36.84 | 0.03 | 0.0 | -40.0 | 0.25 | 8.7 | 0.0 | 0.24 | -7.69 | -14.29 | 4.17 | 31.94 | -5.0 | 34.72 | 43.42 | 58.33 | 33.33 | 21.79 | 35.71 | 118 | -4.07 | 43.9 |
| 20Q3 (4) | 0.95 | 4.4 | 0.0 | 0.03 | -50.0 | 0.0 | 0.23 | -11.54 | 0.0 | 0.26 | 8.33 | 0.0 | 3.16 | -52.11 | 0.0 | 24.21 | -15.26 | 0.0 | 27.37 | 3.77 | 0.0 | 123 | 0.0 | 0.0 |
| 20Q2 (3) | 0.91 | -13.33 | 0.0 | 0.06 | 20.0 | 0.0 | 0.26 | 4.0 | 0.0 | 0.24 | -4.0 | 0.0 | 6.59 | 38.46 | 0.0 | 28.57 | 20.0 | 0.0 | 26.37 | 10.77 | 0.0 | 123 | 50.0 | 0.0 |
| 20Q1 (2) | 1.05 | -7.89 | 0.0 | 0.05 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.25 | -10.71 | 0.0 | 4.76 | 8.57 | 0.0 | 23.81 | 8.57 | 0.0 | 23.81 | -3.06 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q4 (1) | 1.14 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 4.39 | 0.0 | 0.0 | 21.93 | 0.0 | 0.0 | 24.56 | 0.0 | 0.0 | 82 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.05 | 18.16 | 0.28 | 7.69 | 1.59 | 20.45 | 1.77 | 33.08 | 4.63 | -8.86 | 26.28 | 1.94 | 29.26 | 12.63 | 165 | 0.0 |
| 2022 (9) | 5.12 | 29.95 | 0.26 | 62.5 | 1.32 | 18.92 | 1.33 | 26.67 | 5.08 | 25.05 | 25.78 | -8.49 | 25.98 | -2.53 | 165 | 38.66 |
| 2021 (8) | 3.94 | 8.54 | 0.16 | 0.0 | 1.11 | 11.0 | 1.05 | 7.14 | 4.06 | -7.87 | 28.17 | 2.27 | 26.65 | -1.29 | 119 | 0.85 |
| 2020 (7) | 3.63 | -13.37 | 0.16 | -20.0 | 1.0 | -1.96 | 0.98 | 7.69 | 4.41 | -7.66 | 27.55 | 13.16 | 27.00 | 24.31 | 118 | -4.07 |
| 2019 (6) | 4.19 | 27.36 | 0.2 | 11.11 | 1.02 | 17.24 | 0.91 | 121.95 | 4.77 | -12.76 | 24.34 | -7.94 | 21.72 | 74.28 | 123 | 50.0 |
| 2018 (5) | 3.29 | 23.68 | 0.18 | 38.46 | 0.87 | -1.14 | 0.41 | 2.5 | 5.47 | 11.95 | 26.44 | -20.07 | 12.46 | -17.13 | 82 | 6.49 |
| 2017 (4) | 2.66 | 8.13 | 0.13 | 18.18 | 0.88 | 6.02 | 0.4 | 5.26 | 4.89 | 9.3 | 33.08 | -1.95 | 15.04 | -2.65 | 77 | 20.31 |
| 2016 (3) | 2.46 | 13.36 | 0.11 | 10.0 | 0.83 | 20.29 | 0.38 | 0.0 | 4.47 | -2.97 | 33.74 | 6.11 | 15.45 | -11.79 | 64 | -4.48 |
| 2015 (2) | 2.17 | 21.23 | 0.1 | 25.0 | 0.69 | 13.11 | 0.38 | -29.63 | 4.61 | 3.11 | 31.80 | -6.69 | 17.51 | -41.95 | 67 | 0 |
| 2014 (1) | 1.79 | 0 | 0.08 | 0 | 0.61 | 0 | 0.54 | 0 | 4.47 | 0 | 34.08 | 0 | 30.17 | 0 | 0 | 0 |
