玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)11.77-17.4-21.951.2627.2716.670.59-7.81-1.670.0566.670.010.7154.0949.485.0111.6125.990.42101.7828.12000
24Q3 (19)14.254.44.630.99-1.00.00.64-3.0312.280.030.050.06.95-5.17-4.424.49-7.117.320.21-4.2143.37000
24Q2 (18)13.6519.7437.321.07.535.260.6615.7915.790.0350.007.33-10.2-23.354.84-3.3-15.680.2225.270000
24Q1 (17)11.4-24.444.490.93-13.896.90.57-5.0-6.560.02-60.008.1613.91-26.025.0025.67-35.330.18-47.090000
23Q4 (16)15.0810.725.91.089.091.890.65.261.690.05150.007.16-1.47-3.793.98-4.93-3.970.33125.80000
23Q3 (15)13.6237.02-12.30.994.214.210.570.026.670.02007.27-23.9518.824.19-27.0244.430.1500000
23Q2 (14)9.9425.98-11.410.959.24.40.57-6.56-3.390009.56-13.3217.845.73-25.839.050.0000000
23Q1 (13)7.89-44.59-20.860.87-17.924.820.613.3917.3100011.0348.1332.457.7386.648.230.0000000
22Q4 (12)14.24-8.3113.381.0611.5820.450.5931.11-1.670007.4421.696.244.1442.99-13.270.0000000
22Q3 (11)15.5338.4146.790.954.415.850.45-23.7312.50006.12-24.58-21.072.90-44.9-23.360.0000000
22Q2 (10)11.2212.545.060.919.643.410.5913.467.270008.11-2.58-1.575.260.822.110.0000000
22Q1 (9)9.97-20.6232.230.83-5.682.470.52-13.331.960008.3218.82-22.515.229.18-22.890.0000000
21Q4 (8)12.5618.7164.180.887.326.020.650.07.140007.01-9.6-35.424.7826.35-34.740.0000000
21Q3 (7)10.58-0.9432.250.82-6.827.890.4-27.27-24.530007.75-5.94-18.423.78-26.59-42.930.0000000
21Q2 (6)10.6841.6431.530.888.6417.330.557.841.850008.24-23.3-10.795.15-23.86-22.560.0000000
21Q1 (5)7.54-1.441.750.81-2.41-3.570.51-8.932.000010.74-0.99-5.236.76-7.60.240.0000000
20Q4 (4)7.65-4.380.00.839.210.00.565.660.0000.010.8514.210.07.3210.490.00.0000.0000.0
20Q3 (3)8.0-1.480.00.761.330.00.53-1.850.0000.09.502.850.06.62-0.380.00.0000.0000.0
20Q2 (2)8.129.580.00.75-10.710.00.548.00.0000.09.24-18.520.06.65-1.440.00.0000.0000.0
20Q1 (1)7.410.00.00.840.00.00.50.00.000.00.011.340.00.06.750.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)51.089.784.177.22.474.660.1385.718.16-2.354.84-4.660.2569.1700
2023 (9)46.53-8.693.894.012.369.260.0708.3613.915.0719.660.15000
2022 (8)50.9623.213.7410.322.165.37007.34-10.464.24-14.480.00000
2021 (7)41.3632.693.396.62.05-4.21008.20-19.664.96-27.810.00000
2020 (6)31.17-26.153.18-7.832.14-8.550010.2024.826.8723.840.00000
2019 (5)42.219.693.452.992.346.85008.17-6.125.54-2.590.00000
2018 (4)38.4810.773.356.352.1913.47008.71-3.995.692.440.00000
2017 (3)34.7486.173.1568.451.93135.37009.07-9.525.5626.420.00000
2016 (2)18.6601.8700.8200010.0204.3900.00000

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