- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 14.25 | 4.4 | 4.63 | 0.99 | -1.0 | 0.0 | 0.64 | -3.03 | 12.28 | 0.03 | 0.0 | 50.0 | 6.95 | -5.17 | -4.42 | 4.49 | -7.11 | 7.32 | 0.21 | -4.21 | 43.37 | 0 | 0 | 0 |
24Q2 (19) | 13.65 | 19.74 | 37.32 | 1.0 | 7.53 | 5.26 | 0.66 | 15.79 | 15.79 | 0.03 | 50.0 | 0 | 7.33 | -10.2 | -23.35 | 4.84 | -3.3 | -15.68 | 0.22 | 25.27 | 0 | 0 | 0 | 0 |
24Q1 (18) | 11.4 | -24.4 | 44.49 | 0.93 | -13.89 | 6.9 | 0.57 | -5.0 | -6.56 | 0.02 | -60.0 | 0 | 8.16 | 13.91 | -26.02 | 5.00 | 25.67 | -35.33 | 0.18 | -47.09 | 0 | 0 | 0 | 0 |
23Q4 (17) | 15.08 | 10.72 | 5.9 | 1.08 | 9.09 | 1.89 | 0.6 | 5.26 | 1.69 | 0.05 | 150.0 | 0 | 7.16 | -1.47 | -3.79 | 3.98 | -4.93 | -3.97 | 0.33 | 125.8 | 0 | 0 | 0 | 0 |
23Q3 (16) | 13.62 | 37.02 | -12.3 | 0.99 | 4.21 | 4.21 | 0.57 | 0.0 | 26.67 | 0.02 | 0 | 0 | 7.27 | -23.95 | 18.82 | 4.19 | -27.02 | 44.43 | 0.15 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 9.94 | 25.98 | -11.41 | 0.95 | 9.2 | 4.4 | 0.57 | -6.56 | -3.39 | 0 | 0 | 0 | 9.56 | -13.32 | 17.84 | 5.73 | -25.83 | 9.05 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 7.89 | -44.59 | -20.86 | 0.87 | -17.92 | 4.82 | 0.61 | 3.39 | 17.31 | 0 | 0 | 0 | 11.03 | 48.13 | 32.45 | 7.73 | 86.6 | 48.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 14.24 | -8.31 | 13.38 | 1.06 | 11.58 | 20.45 | 0.59 | 31.11 | -1.67 | 0 | 0 | 0 | 7.44 | 21.69 | 6.24 | 4.14 | 42.99 | -13.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 15.53 | 38.41 | 46.79 | 0.95 | 4.4 | 15.85 | 0.45 | -23.73 | 12.5 | 0 | 0 | 0 | 6.12 | -24.58 | -21.07 | 2.90 | -44.9 | -23.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 11.22 | 12.54 | 5.06 | 0.91 | 9.64 | 3.41 | 0.59 | 13.46 | 7.27 | 0 | 0 | 0 | 8.11 | -2.58 | -1.57 | 5.26 | 0.82 | 2.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 9.97 | -20.62 | 32.23 | 0.83 | -5.68 | 2.47 | 0.52 | -13.33 | 1.96 | 0 | 0 | 0 | 8.32 | 18.82 | -22.51 | 5.22 | 9.18 | -22.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 12.56 | 18.71 | 64.18 | 0.88 | 7.32 | 6.02 | 0.6 | 50.0 | 7.14 | 0 | 0 | 0 | 7.01 | -9.6 | -35.42 | 4.78 | 26.35 | -34.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 10.58 | -0.94 | 32.25 | 0.82 | -6.82 | 7.89 | 0.4 | -27.27 | -24.53 | 0 | 0 | 0 | 7.75 | -5.94 | -18.42 | 3.78 | -26.59 | -42.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 10.68 | 41.64 | 31.53 | 0.88 | 8.64 | 17.33 | 0.55 | 7.84 | 1.85 | 0 | 0 | 0 | 8.24 | -23.3 | -10.79 | 5.15 | -23.86 | -22.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 7.54 | -1.44 | 1.75 | 0.81 | -2.41 | -3.57 | 0.51 | -8.93 | 2.0 | 0 | 0 | 0 | 10.74 | -0.99 | -5.23 | 6.76 | -7.6 | 0.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 7.65 | -4.38 | -33.13 | 0.83 | 9.21 | -14.43 | 0.56 | 5.66 | -27.27 | 0 | 0 | 0 | 10.85 | 14.21 | 27.96 | 7.32 | 10.49 | 8.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 8.0 | -1.48 | 0.0 | 0.76 | 1.33 | 0.0 | 0.53 | -1.85 | 0.0 | 0 | 0 | 0.0 | 9.50 | 2.85 | 0.0 | 6.62 | -0.38 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 8.12 | 9.58 | 0.0 | 0.75 | -10.71 | 0.0 | 0.54 | 8.0 | 0.0 | 0 | 0 | 0.0 | 9.24 | -18.52 | 0.0 | 6.65 | -1.44 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 7.41 | -35.23 | 0.0 | 0.84 | -13.4 | 0.0 | 0.5 | -35.06 | 0.0 | 0 | 0 | 0.0 | 11.34 | 33.7 | 0.0 | 6.75 | 0.25 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 11.44 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 8.48 | 0.0 | 0.0 | 6.73 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 46.53 | -8.69 | 3.89 | 4.01 | 2.36 | 9.26 | 0.07 | 0 | 8.36 | 13.91 | 5.07 | 19.66 | 0.15 | 0 | 0 | 0 |
2022 (9) | 50.96 | 23.21 | 3.74 | 10.32 | 2.16 | 5.37 | 0 | 0 | 7.34 | -10.46 | 4.24 | -14.48 | 0.00 | 0 | 0 | 0 |
2021 (8) | 41.36 | 32.69 | 3.39 | 6.6 | 2.05 | -4.21 | 0 | 0 | 8.20 | -19.66 | 4.96 | -27.81 | 0.00 | 0 | 0 | 0 |
2020 (7) | 31.17 | -26.15 | 3.18 | -7.83 | 2.14 | -8.55 | 0 | 0 | 10.20 | 24.82 | 6.87 | 23.84 | 0.00 | 0 | 0 | 0 |
2019 (6) | 42.21 | 9.69 | 3.45 | 2.99 | 2.34 | 6.85 | 0 | 0 | 8.17 | -6.12 | 5.54 | -2.59 | 0.00 | 0 | 0 | 0 |
2018 (5) | 38.48 | 10.77 | 3.35 | 6.35 | 2.19 | 13.47 | 0 | 0 | 8.71 | -3.99 | 5.69 | 2.44 | 0.00 | 0 | 0 | 0 |
2017 (4) | 34.74 | 86.17 | 3.15 | 68.45 | 1.93 | 135.37 | 0 | 0 | 9.07 | -9.52 | 5.56 | 26.42 | 0.00 | 0 | 0 | 0 |
2016 (3) | 18.66 | 0 | 1.87 | 0 | 0.82 | 0 | 0 | 0 | 10.02 | 0 | 4.39 | 0 | 0.00 | 0 | 0 | 0 |