- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.98 | 11.36 | 15.29 | 0.02 | 0.0 | 0.0 | 0.1 | 0.0 | -23.08 | 0.11 | 10.0 | 10.0 | 2.04 | -10.2 | -13.27 | 10.20 | -10.2 | -33.28 | 11.22 | -1.22 | -4.59 | 97 | 0.0 | 6.59 |
| 24Q2 (19) | 0.88 | 23.94 | -19.27 | 0.02 | 0.0 | 0.0 | 0.1 | 25.0 | -23.08 | 0.1 | 0.0 | -16.67 | 2.27 | -19.32 | 23.86 | 11.36 | 0.85 | -4.72 | 11.36 | -19.32 | 3.22 | 97 | 0.0 | 6.59 |
| 24Q1 (18) | 0.71 | -35.45 | -33.64 | 0.02 | 0.0 | 0.0 | 0.08 | -33.33 | -27.27 | 0.1 | -16.67 | -16.67 | 2.82 | 54.93 | 50.7 | 11.27 | 3.29 | 9.6 | 14.08 | 29.11 | 25.59 | 97 | 0.0 | 6.59 |
| 23Q4 (17) | 1.1 | 29.41 | -22.54 | 0.02 | 0.0 | 0.0 | 0.12 | -7.69 | -20.0 | 0.12 | 20.0 | 0.0 | 1.82 | -22.73 | 29.09 | 10.91 | -28.67 | 3.27 | 10.91 | -7.27 | 29.09 | 97 | 6.59 | 6.59 |
| 23Q3 (16) | 0.85 | -22.02 | -22.73 | 0.02 | 0.0 | 0.0 | 0.13 | 0.0 | 30.0 | 0.1 | -16.67 | -9.09 | 2.35 | 28.24 | 29.41 | 15.29 | 28.24 | 68.24 | 11.76 | 6.86 | 17.65 | 91 | 0.0 | 10.98 |
| 23Q2 (15) | 1.09 | 1.87 | 1.87 | 0.02 | 0.0 | 0.0 | 0.13 | 18.18 | 44.44 | 0.12 | 0.0 | 20.0 | 1.83 | -1.83 | -1.83 | 11.93 | 16.01 | 41.79 | 11.01 | -1.83 | 17.8 | 91 | 0.0 | 10.98 |
| 23Q1 (14) | 1.07 | -24.65 | 35.44 | 0.02 | 0.0 | 100.0 | 0.11 | -26.67 | 57.14 | 0.12 | 0.0 | 33.33 | 1.87 | 32.71 | 47.66 | 10.28 | -2.68 | 16.02 | 11.21 | 32.71 | -1.56 | 91 | 0.0 | 10.98 |
| 22Q4 (13) | 1.42 | 29.09 | -30.73 | 0.02 | 0.0 | -33.33 | 0.15 | 50.0 | -16.67 | 0.12 | 9.09 | -40.0 | 1.41 | -22.54 | -3.76 | 10.56 | 16.2 | 20.31 | 8.45 | -15.49 | -13.38 | 91 | 10.98 | 10.98 |
| 22Q3 (12) | 1.1 | 2.8 | 0 | 0.02 | 0.0 | 0 | 0.1 | 11.11 | 0 | 0.11 | 10.0 | 0 | 1.82 | -2.73 | -4.85 | 9.09 | 8.08 | -4.85 | 10.00 | 7.0 | -1.87 | 82 | 0.0 | 0 |
| 22Q2 (11) | 1.07 | 35.44 | -31.85 | 0.02 | 100.0 | -33.33 | 0.09 | 28.57 | -40.0 | 0.1 | 11.11 | -37.5 | 1.87 | 47.66 | -2.18 | 8.41 | -5.07 | -11.96 | 9.35 | -17.96 | -8.29 | 82 | 0.0 | 38.98 |
| 22Q1 (10) | 0.79 | -61.46 | 0 | 0.01 | -66.67 | 0 | 0.07 | -61.11 | 0 | 0.09 | -55.0 | 0 | 1.27 | -13.5 | 0 | 8.86 | 0.91 | 0 | 11.39 | 16.77 | 0 | 82 | 0.0 | 0 |
| 21Q4 (9) | 2.05 | 0 | 0 | 0.03 | 0 | 0 | 0.18 | 0 | 0 | 0.2 | 0 | 0 | 1.46 | -23.41 | 0 | 8.78 | -8.1 | 0 | 9.76 | -4.27 | 0 | 82 | 0 | 0 |
| 21Q3 (8) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.91 | 0.0 | 0 | 9.55 | 0.0 | 0 | 10.19 | 0.0 | 0 | 0 | -100.0 | 0 |
| 21Q2 (7) | 1.57 | 0 | 0 | 0.03 | 0 | 0 | 0.15 | 0 | 0 | 0.16 | 0 | 0 | 1.91 | 0 | 0 | 9.55 | 0 | 0 | 10.19 | 0 | 0 | 59 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.11 | -5.95 | 0.07 | 16.67 | 0.49 | 22.5 | 0.45 | 7.14 | 1.70 | 24.05 | 11.92 | 30.25 | 10.95 | 13.92 | 97 | 6.59 |
| 2022 (9) | 4.37 | 20.72 | 0.06 | 0.0 | 0.4 | 21.21 | 0.42 | 13.51 | 1.37 | -17.16 | 9.15 | 0.41 | 9.61 | -5.97 | 91 | 10.98 |
| 2021 (8) | 3.62 | 29.29 | 0.06 | 20.0 | 0.33 | 13.79 | 0.37 | 105.56 | 1.66 | -7.18 | 9.12 | -11.98 | 10.22 | 58.99 | 82 | 38.98 |
| 2020 (7) | 2.8 | 93.1 | 0.05 | -50.0 | 0.29 | 123.08 | 0.18 | 500.0 | 1.79 | -74.11 | 10.36 | 15.52 | 6.43 | 210.71 | 59 | 18.0 |
| 2019 (6) | 1.45 | 0 | 0.1 | 0 | 0.13 | 0 | 0.03 | 0 | 6.90 | 0 | 8.97 | 0 | 2.07 | 0 | 50 | 0 |
