- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 35.97 | 12.83 | 41.5 | 3.78 | 13.17 | 35.97 | 3.02 | 1.0 | 11.03 | 2.7 | 27.36 | 74.19 | 10.51 | 0.31 | -3.91 | 8.40 | -10.48 | -21.54 | 7.51 | 12.88 | 23.1 | 1456 | 0.0 | 6.36 |
| 24Q2 (19) | 31.88 | 43.86 | 25.31 | 3.34 | 11.71 | 36.33 | 2.99 | 9.52 | 28.33 | 2.12 | 32.5 | 41.33 | 10.48 | -22.35 | 8.79 | 9.38 | -23.87 | 2.4 | 6.65 | -7.9 | 12.78 | 1456 | 0.0 | 6.36 |
| 24Q1 (18) | 22.16 | -7.63 | -6.89 | 2.99 | 11.99 | 9.52 | 2.73 | 10.08 | 16.17 | 1.6 | -9.09 | 20.3 | 13.49 | 21.23 | 17.63 | 12.32 | 19.17 | 24.77 | 7.22 | -1.58 | 29.2 | 1456 | 0.0 | 6.36 |
| 23Q4 (17) | 23.99 | -5.63 | -15.85 | 2.67 | -3.96 | -8.56 | 2.48 | -8.82 | -2.36 | 1.76 | 13.55 | 23.08 | 11.13 | 1.77 | 8.67 | 10.34 | -3.39 | 16.03 | 7.34 | 20.32 | 46.27 | 1456 | 6.36 | 6.36 |
| 23Q3 (16) | 25.42 | -0.08 | -28.35 | 2.78 | 13.47 | -7.33 | 2.72 | 16.74 | 9.68 | 1.55 | 3.33 | 3.33 | 10.94 | 13.56 | 29.34 | 10.70 | 16.83 | 53.08 | 6.10 | 3.41 | 44.23 | 1369 | 0.0 | 2.85 |
| 23Q2 (15) | 25.44 | 6.89 | -12.7 | 2.45 | -10.26 | -5.04 | 2.33 | -0.85 | 2.64 | 1.5 | 12.78 | 10.29 | 9.63 | -16.04 | 8.77 | 9.16 | -7.24 | 17.57 | 5.90 | 5.51 | 26.34 | 1369 | 0.0 | 2.85 |
| 23Q1 (14) | 23.8 | -16.52 | -10.53 | 2.73 | -6.51 | -0.73 | 2.35 | -7.48 | 10.85 | 1.33 | -6.99 | 12.71 | 11.47 | 12.0 | 10.95 | 9.87 | 10.83 | 23.89 | 5.59 | 11.41 | 25.97 | 1369 | 0.0 | 2.85 |
| 22Q4 (13) | 28.51 | -19.64 | 2.44 | 2.92 | -2.67 | 17.27 | 2.54 | 2.42 | 20.95 | 1.43 | -4.67 | 8.33 | 10.24 | 21.13 | 14.47 | 8.91 | 27.46 | 18.07 | 5.02 | 18.64 | 5.75 | 1369 | 2.85 | 2.85 |
| 22Q3 (12) | 35.48 | 21.76 | 51.95 | 3.0 | 16.28 | 31.58 | 2.48 | 9.25 | 34.78 | 1.5 | 10.29 | 18.11 | 8.46 | -4.5 | -13.41 | 6.99 | -10.27 | -11.3 | 4.23 | -9.41 | -22.27 | 1331 | 0.0 | 2.46 |
| 22Q2 (11) | 29.14 | 9.55 | 37.26 | 2.58 | -6.18 | 16.22 | 2.27 | 7.08 | 18.23 | 1.36 | 15.25 | 13.33 | 8.85 | -14.36 | -15.33 | 7.79 | -2.26 | -13.86 | 4.67 | 5.21 | -17.43 | 1331 | 0.0 | 2.46 |
| 22Q1 (10) | 26.6 | -4.42 | 34.82 | 2.75 | 10.44 | 25.57 | 2.12 | 0.95 | 4.95 | 1.18 | -10.61 | -4.07 | 10.34 | 15.55 | -6.86 | 7.97 | 5.62 | -22.16 | 4.44 | -6.47 | -28.84 | 1331 | 0.0 | 2.46 |
| 21Q4 (9) | 27.83 | 19.19 | 24.3 | 2.49 | 9.21 | -1.19 | 2.1 | 14.13 | 35.48 | 1.32 | 3.94 | 53.49 | 8.95 | -8.37 | -20.51 | 7.55 | -4.24 | 9.0 | 4.74 | -12.79 | 23.49 | 1331 | 2.46 | 2.46 |
| 21Q3 (8) | 23.35 | 9.99 | 11.94 | 2.28 | 2.7 | 5.07 | 1.84 | -4.17 | -5.64 | 1.27 | 5.83 | 25.74 | 9.76 | -6.62 | -6.14 | 7.88 | -12.87 | -15.7 | 5.44 | -3.78 | 12.33 | 1299 | 0.0 | -2.04 |
| 21Q2 (7) | 21.23 | 7.6 | 11.68 | 2.22 | 1.37 | -9.02 | 1.92 | -4.95 | -2.54 | 1.2 | -2.44 | 23.71 | 10.46 | -5.79 | -18.53 | 9.04 | -11.67 | -12.73 | 5.65 | -9.33 | 10.77 | 1299 | 0.0 | -2.04 |
| 21Q1 (6) | 19.73 | -11.88 | 5.85 | 2.19 | -13.1 | -15.44 | 2.02 | 30.32 | -2.88 | 1.23 | 43.02 | 12.84 | 11.10 | -1.38 | -20.12 | 10.24 | 47.89 | -8.25 | 6.23 | 62.31 | 6.61 | 1299 | 0.0 | -5.04 |
| 20Q4 (5) | 22.39 | 7.33 | -8.31 | 2.52 | 16.13 | -13.4 | 1.55 | -20.51 | -30.18 | 0.86 | -14.85 | -18.1 | 11.26 | 8.19 | -5.55 | 6.92 | -25.94 | -23.85 | 3.84 | -20.67 | -10.67 | 1299 | -2.04 | -5.04 |
| 20Q3 (4) | 20.86 | 9.73 | 0.0 | 2.17 | -11.07 | 0.0 | 1.95 | -1.02 | 0.0 | 1.01 | 4.12 | 0.0 | 10.40 | -18.95 | 0.0 | 9.35 | -9.79 | 0.0 | 4.84 | -5.11 | 0.0 | 1326 | 0.0 | 0.0 |
| 20Q2 (3) | 19.01 | 1.98 | 0.0 | 2.44 | -5.79 | 0.0 | 1.97 | -5.29 | 0.0 | 0.97 | -11.01 | 0.0 | 12.84 | -7.63 | 0.0 | 10.36 | -7.13 | 0.0 | 5.10 | -12.74 | 0.0 | 1326 | -3.07 | 0.0 |
| 20Q1 (2) | 18.64 | -23.67 | 0.0 | 2.59 | -11.0 | 0.0 | 2.08 | -6.31 | 0.0 | 1.09 | 3.81 | 0.0 | 13.89 | 16.6 | 0.0 | 11.16 | 22.75 | 0.0 | 5.85 | 36.0 | 0.0 | 1368 | 0.0 | 0.0 |
| 19Q4 (1) | 24.42 | 0.0 | 0.0 | 2.91 | 0.0 | 0.0 | 2.22 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 11.92 | 0.0 | 0.0 | 9.09 | 0.0 | 0.0 | 4.30 | 0.0 | 0.0 | 1368 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 98.66 | -17.6 | 10.63 | -5.51 | 9.88 | 4.99 | 6.14 | 12.25 | 10.77 | 14.67 | 10.01 | 27.42 | 6.22 | 36.22 | 1369 | 0.0 |
| 2022 (9) | 119.73 | 29.96 | 11.25 | 22.55 | 9.41 | 19.57 | 5.47 | 8.75 | 9.40 | -5.7 | 7.86 | -7.99 | 4.57 | -16.32 | 1369 | 2.85 |
| 2021 (8) | 92.13 | 13.88 | 9.18 | -5.56 | 7.87 | 4.52 | 5.03 | 27.99 | 9.96 | -17.07 | 8.54 | -8.22 | 5.46 | 12.39 | 1331 | 2.46 |
| 2020 (7) | 80.9 | -16.99 | 9.72 | -8.9 | 7.53 | -13.94 | 3.93 | -10.68 | 12.01 | 9.74 | 9.31 | 3.67 | 4.86 | 7.6 | 1299 | -2.04 |
| 2019 (6) | 97.46 | -0.81 | 10.67 | 3.69 | 8.75 | -11.35 | 4.4 | -4.76 | 10.95 | 4.54 | 8.98 | -10.62 | 4.51 | -3.98 | 1326 | -3.07 |
| 2018 (5) | 98.26 | 73.21 | 10.29 | 77.41 | 9.87 | 64.77 | 4.62 | 90.91 | 10.47 | 2.43 | 10.04 | -4.87 | 4.70 | 10.22 | 1368 | -5.91 |
| 2017 (4) | 56.73 | 49.6 | 5.8 | 64.77 | 5.99 | 61.46 | 2.42 | 76.64 | 10.22 | 10.14 | 10.56 | 7.92 | 4.27 | 18.07 | 1454 | 120.3 |
| 2016 (3) | 37.92 | 25.44 | 3.52 | 40.24 | 3.71 | 54.58 | 1.37 | 38.38 | 9.28 | 11.8 | 9.78 | 23.23 | 3.61 | 10.32 | 660 | 38.66 |
| 2015 (2) | 30.23 | 7.24 | 2.51 | 21.26 | 2.4 | 10.09 | 0.99 | 3.12 | 8.30 | 13.07 | 7.94 | 2.66 | 3.27 | -3.83 | 476 | 1.06 |
| 2014 (1) | 28.19 | 3.98 | 2.07 | -4.61 | 2.18 | 0.93 | 0.96 | 2.13 | 7.34 | 0 | 7.73 | 0 | 3.41 | 0 | 471 | 5.61 |
