- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 1.34 | 36.73 | 19.64 | 0.04 | 0.0 | 33.33 | 0.11 | -8.33 | 10.0 | 0.09 | 12.5 | 12.5 | 2.99 | -26.87 | 11.44 | 8.21 | -32.96 | -8.06 | 6.72 | -17.72 | -5.97 | 116 | 0.0 | -4.13 |
24Q1 (19) | 0.98 | -35.1 | 7.69 | 0.04 | -20.0 | 33.33 | 0.12 | 9.09 | 20.0 | 0.08 | 0.0 | 0.0 | 4.08 | 23.27 | 23.81 | 12.24 | 68.09 | 11.43 | 8.16 | 54.08 | -7.14 | 116 | 0.0 | -4.13 |
23Q4 (18) | 1.51 | 30.17 | 45.19 | 0.05 | 66.67 | 0.0 | 0.11 | 0.0 | 10.0 | 0.08 | 0.0 | 14.29 | 3.31 | 28.04 | -31.13 | 7.28 | -23.18 | -24.24 | 5.30 | -23.18 | -21.29 | 116 | -4.13 | -4.13 |
23Q3 (17) | 1.16 | 3.57 | -20.55 | 0.03 | 0.0 | 0.0 | 0.11 | 10.0 | 0.0 | 0.08 | 0.0 | 0.0 | 2.59 | -3.45 | 25.86 | 9.48 | 6.21 | 25.86 | 6.90 | -3.45 | 25.86 | 121 | 0.0 | -4.72 |
23Q2 (16) | 1.12 | 23.08 | 12.0 | 0.03 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.08 | 0.0 | 14.29 | 2.68 | -18.75 | -10.71 | 8.93 | -18.75 | -10.71 | 7.14 | -18.75 | 2.04 | 121 | 0.0 | -4.72 |
23Q1 (15) | 0.91 | -12.5 | -19.47 | 0.03 | -40.0 | -50.0 | 0.1 | 0.0 | 0.0 | 0.08 | 14.29 | 0.0 | 3.30 | -31.43 | -37.91 | 10.99 | 14.29 | 24.18 | 8.79 | 30.61 | 24.18 | 121 | 0.0 | -4.72 |
22Q4 (14) | 1.04 | -28.77 | -29.25 | 0.05 | 66.67 | 25.0 | 0.1 | -9.09 | 0.0 | 0.07 | -12.5 | 0.0 | 4.81 | 133.97 | 76.68 | 9.62 | 27.62 | 41.35 | 6.73 | 22.84 | 41.35 | 121 | -4.72 | -4.72 |
22Q3 (13) | 1.46 | 46.0 | 15.87 | 0.03 | 0.0 | -40.0 | 0.11 | 10.0 | 22.22 | 0.08 | 14.29 | 0.0 | 2.05 | -31.51 | -48.22 | 7.53 | -24.66 | 5.48 | 5.48 | -21.72 | -13.7 | 127 | 0.0 | -2.31 |
22Q2 (12) | 1.0 | -11.5 | -15.97 | 0.03 | -50.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.07 | -12.5 | -12.5 | 3.00 | -43.5 | 19.0 | 10.00 | 13.0 | 19.0 | 7.00 | -1.12 | 4.13 | 127 | 0.0 | -2.31 |
22Q1 (11) | 1.13 | -23.13 | 28.41 | 0.06 | 50.0 | 100.0 | 0.1 | 0.0 | 11.11 | 0.08 | 14.29 | -11.11 | 5.31 | 95.13 | 55.75 | 8.85 | 30.09 | -13.47 | 7.08 | 48.67 | -30.78 | 127 | 0.0 | -2.31 |
21Q4 (10) | 1.47 | 16.67 | 24.58 | 0.04 | -20.0 | 0.0 | 0.1 | 11.11 | 11.11 | 0.07 | -12.5 | 0.0 | 2.72 | -31.43 | -19.73 | 6.80 | -4.76 | -10.81 | 4.76 | -25.0 | -19.73 | 127 | -2.31 | -2.31 |
21Q3 (9) | 1.26 | 5.88 | 14.55 | 0.05 | 66.67 | 25.0 | 0.09 | -10.0 | -18.18 | 0.08 | 0.0 | 0.0 | 3.97 | 57.41 | 9.13 | 7.14 | -15.0 | -28.57 | 6.35 | -5.56 | -12.7 | 130 | 0.0 | 0.0 |
21Q2 (8) | 1.19 | 35.23 | -16.78 | 0.03 | 0.0 | -40.0 | 0.1 | 11.11 | -9.09 | 0.08 | -11.11 | 0.0 | 2.52 | -26.05 | -27.9 | 8.40 | -17.83 | 9.24 | 6.72 | -34.27 | 20.17 | 130 | 0.0 | 0.0 |
21Q1 (7) | 0.88 | -25.42 | -17.76 | 0.03 | -25.0 | -40.0 | 0.09 | 0.0 | -10.0 | 0.09 | 28.57 | 28.57 | 3.41 | 0.57 | -27.05 | 10.23 | 34.09 | 9.43 | 10.23 | 72.4 | 56.33 | 130 | 0.0 | 0.0 |
20Q4 (6) | 1.18 | 7.27 | -13.87 | 0.04 | 0.0 | 0.0 | 0.09 | -18.18 | -10.0 | 0.07 | -12.5 | -22.22 | 3.39 | -6.78 | 16.1 | 7.63 | -23.73 | 4.49 | 5.93 | -18.43 | -9.7 | 130 | 0.0 | 0.0 |
20Q3 (5) | 1.1 | -23.08 | 7.84 | 0.04 | -20.0 | -20.0 | 0.11 | 0.0 | 10.0 | 0.08 | 0.0 | -11.11 | 3.64 | 4.0 | -25.82 | 10.00 | 30.0 | 2.0 | 7.27 | 30.0 | -17.58 | 130 | 0.0 | -0.76 |
20Q2 (4) | 1.43 | 33.64 | 0.0 | 0.05 | 0.0 | 0.0 | 0.11 | 10.0 | 0.0 | 0.08 | 14.29 | 0.0 | 3.50 | -25.17 | 0.0 | 7.69 | -17.69 | 0.0 | 5.59 | -14.49 | 0.0 | 130 | 0.0 | 0.0 |
20Q1 (3) | 1.07 | -21.9 | 0.0 | 0.05 | 25.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.07 | -22.22 | 0.0 | 4.67 | 60.05 | 0.0 | 9.35 | 28.04 | 0.0 | 6.54 | -0.42 | 0.0 | 130 | 0.0 | 0.0 |
19Q4 (2) | 1.37 | 34.31 | 0.0 | 0.04 | -20.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 2.92 | -40.44 | 0.0 | 7.30 | -25.55 | 0.0 | 6.57 | -25.55 | 0.0 | 130 | -0.76 | 0.0 |
19Q3 (1) | 1.02 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 4.90 | 0.0 | 0.0 | 9.80 | 0.0 | 0.0 | 8.82 | 0.0 | 0.0 | 131 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.7 | 1.51 | 0.15 | -11.76 | 0.42 | 2.44 | 0.33 | 6.45 | 3.19 | -13.08 | 8.94 | 0.91 | 7.02 | 4.87 | 116 | -4.13 |
2022 (9) | 4.63 | -3.54 | 0.17 | 6.25 | 0.41 | 7.89 | 0.31 | -3.12 | 3.67 | 10.15 | 8.86 | 11.86 | 6.70 | 0.43 | 121 | -4.72 |
2021 (8) | 4.8 | 0.42 | 0.16 | -11.11 | 0.38 | -7.32 | 0.32 | 6.67 | 3.33 | -11.48 | 7.92 | -7.7 | 6.67 | 6.22 | 127 | -2.31 |
2020 (7) | 4.78 | 4.14 | 0.18 | 5.88 | 0.41 | 5.13 | 0.3 | -9.09 | 3.77 | 1.67 | 8.58 | 0.95 | 6.28 | -12.7 | 130 | 0.0 |
2019 (6) | 4.59 | 10.87 | 0.17 | 0.0 | 0.39 | 5.41 | 0.33 | 6.45 | 3.70 | -9.8 | 8.50 | -4.93 | 7.19 | -3.98 | 130 | -0.76 |
2018 (5) | 4.14 | -1.43 | 0.17 | -15.0 | 0.37 | 8.82 | 0.31 | 3.33 | 4.11 | -13.77 | 8.94 | 10.4 | 7.49 | 4.83 | 131 | 0.0 |
2017 (4) | 4.2 | -10.06 | 0.2 | 0.0 | 0.34 | -26.09 | 0.3 | -11.76 | 4.76 | 11.19 | 8.10 | -17.82 | 7.14 | -1.89 | 131 | -0.76 |
2016 (3) | 4.67 | 9.88 | 0.2 | -4.76 | 0.46 | 58.62 | 0.34 | 13.33 | 4.28 | -13.33 | 9.85 | 44.36 | 7.28 | 3.14 | 132 | 10.0 |
2015 (2) | 4.25 | 31.17 | 0.21 | 0.0 | 0.29 | -17.14 | 0.3 | -18.92 | 4.94 | -23.76 | 6.82 | -36.83 | 7.06 | -38.19 | 120 | 0.0 |
2014 (1) | 3.24 | -15.62 | 0.21 | -4.55 | 0.35 | 20.69 | 0.37 | 2.78 | 6.48 | 0 | 10.80 | 0 | 11.42 | 0 | 120 | -2.44 |