玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.03-23.13-11.210.040.033.330.110.00.00.08-11.110.03.8830.150.1610.6830.112.627.7715.6412.621160.0-4.13
24Q2 (19)1.3436.7319.640.040.033.330.11-8.3310.00.0912.512.52.99-26.8711.448.21-32.96-8.066.72-17.72-5.971160.0-4.13
24Q1 (18)0.98-35.17.690.04-20.033.330.129.0920.00.080.00.04.0823.2723.8112.2468.0911.438.1654.08-7.141160.0-4.13
23Q4 (17)1.5130.1745.190.0566.670.00.110.010.00.080.014.293.3128.04-31.137.28-23.18-24.245.30-23.18-21.29116-4.13-4.13
23Q3 (16)1.163.57-20.550.030.00.00.1110.00.00.080.00.02.59-3.4525.869.486.2125.866.90-3.4525.861210.0-4.72
23Q2 (15)1.1223.0812.00.030.00.00.10.00.00.080.014.292.68-18.75-10.718.93-18.75-10.717.14-18.752.041210.0-4.72
23Q1 (14)0.91-12.5-19.470.03-40.0-50.00.10.00.00.0814.290.03.30-31.43-37.9110.9914.2924.188.7930.6124.181210.0-4.72
22Q4 (13)1.04-28.77-29.250.0566.6725.00.1-9.090.00.07-12.50.04.81133.9776.689.6227.6241.356.7322.8441.35121-4.72-4.72
22Q3 (12)1.4646.015.870.030.0-40.00.1110.022.220.0814.290.02.05-31.51-48.227.53-24.665.485.48-21.72-13.71270.0-2.31
22Q2 (11)1.0-11.5-15.970.03-50.00.00.10.00.00.07-12.5-12.53.00-43.519.010.0013.019.07.00-1.124.131270.0-2.31
22Q1 (10)1.13-23.1328.410.0650.0100.00.10.011.110.0814.29-11.115.3195.1355.758.8530.09-13.477.0848.67-30.781270.0-2.31
21Q4 (9)1.4716.6724.580.04-20.00.00.111.1111.110.07-12.50.02.72-31.43-19.736.80-4.76-10.814.76-25.0-19.73127-2.31-2.31
21Q3 (8)1.265.8814.550.0566.6725.00.09-10.0-18.180.080.00.03.9757.419.137.14-15.0-28.576.35-5.56-12.71300.00.0
21Q2 (7)1.1935.23-16.780.030.0-40.00.111.11-9.090.08-11.110.02.52-26.05-27.98.40-17.839.246.72-34.2720.171300.00.0
21Q1 (6)0.88-25.42-17.760.03-25.0-40.00.090.0-10.00.0928.5728.573.410.57-27.0510.2334.099.4310.2372.456.331300.00.0
20Q4 (5)1.187.27-13.870.040.00.00.09-18.18-10.00.07-12.5-22.223.39-6.7816.17.63-23.734.495.93-18.43-9.71300.00.0
20Q3 (4)1.1-23.080.00.04-20.00.00.110.00.00.080.00.03.644.00.010.0030.00.07.2730.00.01300.00.0
20Q2 (3)1.4333.640.00.050.00.00.1110.00.00.0814.290.03.50-25.170.07.69-17.690.05.59-14.490.01300.00.0
20Q1 (2)1.07-21.90.00.0525.00.00.10.00.00.07-22.220.04.6760.050.09.3528.040.06.54-0.420.01300.00.0
19Q4 (1)1.370.00.00.040.00.00.10.00.00.090.00.02.920.00.07.300.00.06.570.00.01300.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.71.510.15-11.760.422.440.336.453.19-13.088.940.917.024.87116-4.13
2022 (9)4.63-3.540.176.250.417.890.31-3.123.6710.158.8611.866.700.43121-4.72
2021 (8)4.80.420.16-11.110.38-7.320.326.673.33-11.487.92-7.76.676.22127-2.31
2020 (7)4.784.140.185.880.415.130.3-9.093.771.678.580.956.28-12.71300.0
2019 (6)4.5910.870.170.00.395.410.336.453.70-9.88.50-4.937.19-3.98130-0.76
2018 (5)4.14-1.430.17-15.00.378.820.313.334.11-13.778.9410.47.494.831310.0
2017 (4)4.2-10.060.20.00.34-26.090.3-11.764.7611.198.10-17.827.14-1.89131-0.76
2016 (3)4.679.880.2-4.760.4658.620.3413.334.28-13.339.8544.367.283.1413210.0
2015 (2)4.2531.170.210.00.29-17.140.3-18.924.94-23.766.82-36.837.06-38.191200.0
2014 (1)3.24-15.620.21-4.550.3520.690.372.786.48010.80011.420120-2.44

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